Re-structuring Entrepreneurial Training EffortsEntrepreneurship Training
The image of a company is very important. Would you want to work with a consultation company whose office was in shambles? We judge things often by their appearance, especially when seeing something for the first time. If you are an excellent company with a bad image or appearance then you may have loyal clients but new clients will be hard to get.
What does work, however, is the ability to present the company as being professional and experienced. When we walk into an office that is neatly arranged and greatly designed we immediately begin to think positively about the company.
The challenge is to bring a company whose web presence is boring up to date. The challenge is to ensure that when a client visits your website they feel positive about your company. The challenge is that most customers will judge you based on appearance alone, and if your website looks unprofessional or poorly made then they will think your company as a whole is unprofessional. Each and every part of the organization matters when winning over a new client:
- Improve Sales:
We focused our efforts on ORM data to figure out what was being said about the brand, identify gaps in marketing and analytically understand demand and supply variability.
- Determine the right image to project:
There are many entrepreneurship training institutes that work in various different ways. It is important to undertand where one stands in order to devise a soultion to project a lucrative image to the end consumer.
- Optimize marketing efforts to increase sales:
The diagnostic determined the stressors that affected sales and service levels. We focused on resolving issues related to there being a conflict in the professional and personal image of our client, which diluted the entire structure of the organization and led to confusion in the minds of the consumers.
A complete restructuring of the clients online persona was suggested:
- Bifurcation of website into personal and professional to segregate audience attention
- Recommending personal persona via professional presence to augment authoritative stance.
- Separate marketing campaigns for both websites on different platofrms in order to increase awareness and sales
Bifurcation of audience interest lead to increase in brand awareness and personal awareness which in turn resulted in a more informed customer. This lead to warm leads coming in within 6 months of the implementation process.
September 7, 2016