Funding CampaignNon Government Organization
Being able to raise funds is a challenge that NGOs face every day. The client came to us wondering if digital marketing could some how help them improve their funding efforts and maybe get more value out of a digital campaign.
Raising funds isn’t an easy task. People aren’t willing to let go of their money easily unless they see something specific they are willing to donate for. Playing on emotions also doesn’t help anymore. Of all the innovative advances in online fundraising over the past decade, one of the most impressive has to be the rise of crowd-funding websites. However it is important to understand which crowd funding sites will actually help and where the effort won’t be wasted. The following were the challenges:
- Which crowdfunding platforms to use:
Some of these sites, like Fundraise.com, CauseVox, DoJiggy’s Pledge software and Fundly were set up specifically to help non-profits raise money to support their causes. Others, like Kickstarter and indiegogo, aren’t non-profit specific but have been used by charities to raise money to support their mission.
- Which social sharing platforms to use:
There are multiple social media platforms out there, which ones would be most effective for a NGO crowd funding campaign? This depends a lot on the kind of target audience and the kind of advertising budget involved.
- What reward to give in return for a donation:
Now-a-days people will not donate just for charity, people need a social incentive in order for them to donate. Therefore a social acknowledgement process needed to be put in place.
Client was counselled on the pros and cons of the use of various websites. Final website recommendations were made keeping in mind the following:
- Social platform Integration
- Average Traffic or Community Size
- What niche the websit tailors to
- How flexible is page creation on the website
- What the entry fee is
- How easy it is to process incoming payments
A social acknowledgement badge was created to be given to everyone who donated as part of a reward program.
Campaign successfully reached funding goals within the given time period involved.
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