mailbox@digitaldevilsadvocate.com
Skype: digitaldevilsadvocate
-
New trends affecting the B2B marketing industry this year
- June 19, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
No Comments
Now that we’re half-way through 2016, it’s a good time for B2B marketers to review the marketing tactics they’ve been using so far this year, and assess their effectiveness against the industry average. B2B has often lagged behind B2C in previous years, as whilst B2C has embraced new digital […] Click here to go to
-
Preparing for the future of mobile: best practices
- June 19, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
New trends in the Mobile Internet space are changing the game quickly Mobile devices and their use in our daily lives are changing the game for developers and marketers alike, and it is happening a lot quicker than we think. The mobile space has been gaining serious interest as […] Click here to go to
-
The rise of people based advertising [Infographic]
- June 17, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Addressable media is the future of advertising North America leads the world in many things; obesity rates, moon landings, car ownership. But what about targeted ad spend? A new study of 350 senior marketings in North America shows how people based marketing is growing and the results speak to […] Click here to go to
-
Which European country tops the ad spend? [#ChartoftheDay]
- June 17, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![Which European country tops the ad spend? [#ChartoftheDay]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/06/Picture1-2-700x371.png)
European online advertising spend is growing 9.7% year on year. But who is spending the most? IHS Inc. & IAB Europe have recently announced some interesting findings from its European Online Advertising Report, highlighting a sizeable increase in advertising spend, compared to this time last year. One of the […] Click here to go to
-
Applying the 70:20:10 rule to marketing technology
- June 16, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
A framework to help you get the best results from marketing tools You don’t need me to tell you that there are a lot of different options when it comes to marketing technology. Just one look at Scott Brinker’s infamous martech graphic shows just how bamboozling the 3000+ strong […] Click here to go to
-
Facebook now lets users comment with a video
- June 16, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Facebook launched video comments today, a feature that acknowledges the meteoric rise and continued growth of online video creation and consumption. By 2020, internet video traffic will represent 82% of all consumer internet traffic, according to forecasts from the Cisco Visual Networking Index. It could also help Facebook catch […] Click here to go to
-
How much are you investing in mobile advertising? #ChartoftheDay
- June 16, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Comparison of time spent with media against advertising investment shows a gap in the mobile market. For many years IAB ad spend statistics showed that there was a gulf between the time consumers spend online, against Internet advertising investment to reach and persuade these consumers. These latest stats comparing […] Click here to go to
-
New research shows the latest social selling trends
- June 15, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Social is the perfect way to influence your potential customers Social selling is much discussed and often overused. People sending out endless tweets about your products gets tiring fast, and is unlikely to get anyone’s attention. But if you can leverage the power of social media to influence your […] Click here to go to
-
9 Global Internet Trends for 2016 – Key Insights from KPCB’s latest report
- June 14, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Mobile, social video and messaging apps: The big trends for 2016 In May/June each year, analyst Mary Meeker, a partner at KPCB does a rather fantastic job of curating a vast range of pertinent internet marketing stats , and 2016 is no exception. Her 213 slide presentation is ‘packed […] Click here to go to
-
Why an inevitable “bust” of the tech boom won’t be such a bad thing
- June 12, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Silicon Valley is experiencing an extended boom that has only recently shown signs of fatigue. While the local real estate/rental markets remain on fire, given an increasingly restrained funding environment, devaluations for once-hot startups, notable recent layoffs at high-profile tech companies and a challenging IPO market, many observers portend […] Click here to go to