• How digital has redefined go-to-market strategy

    • August 13, 2016
    • Posted by: Digital Devil's Advocate
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    How digital has redefined go-to-market strategy

    Babar Khan Javed is an advertising journalist based in Kuala Lumpur. He’s a graduate of Squared, Google’s digital marketing strategy program. How to join the network We are all familiar with Careem , Easy Taxi and Dah Makan as disruptors. But how many of you know doctHERs ? doctHERs […] Click here to go to

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  • The best digital marketing statistics sources in 2016?

    • August 13, 2016
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    The best digital marketing statistics sources in 2016?

    Our recommendations on the top 10 free sources for Global, European, UK, US, Asia and Latin America digital marketing statistics Online marketers love statistics about digital marketing. They allow us to review customer adoption of the latest digital platforms, make business cases for investment in marketing and allow us […] Click here to go to

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  • 5 Essential content curation tools

    • August 13, 2016
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    5 Essential content curation tools

    Use these tools to find and curate quality content Content marketing continues to grow in importance with brands investing more in both content generation and distribution. These tools help with a wide variety of tasks for content generation from ideas for headlines and blog articles to easy-to-use image and […] Click here to go to

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  • 9 Global Internet Trends for 2016 – Key Insights from KPCB’s latest report

    • August 9, 2016
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    9 Global Internet Trends for 2016 – Key Insights from KPCB’s latest report

    Mobile, social video and messaging apps: The big trends for 2016 In May/June each year, analyst Mary Meeker, a partner at KPCB does a rather fantastic job of curating a vast range of pertinent internet marketing stats , and 2016 is no exception. Her 213 slide presentation is ‘packed […] Click here to go to

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  • 5 tactical changes your content strategy needs to stay relevant

    • August 9, 2016
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    5 tactical changes your content strategy needs to stay relevant

    How to keep your content strategy cutting edge We’re entering a new era of content marketing, and if you’re like the majority of content marketers out there, you probably haven’t adapted. Competition is fierce, and if you want to remain relevant and visible for your target audience, you have […] Click here to go to

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  • The Basics Of SEO Copywriting: How to write for search engines and get more traffic

    • August 5, 2016
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    The Basics Of SEO Copywriting: How to write for search engines and get more traffic

    Once upon a time, people were the only possible intended audience for a piece of writing. Sure, you could run it by your dog for a bit of creative input, but his opinion was rarely useful, and invariably involved the addition of ‘woofs’ at inappropriate points. Now we write […] Click here to go to

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  • Global social media research summary 2016

    • August 4, 2016
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    Global social media research summary 2016

    Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there are now a core ‘top 5’ social networks which are most popular which doesn’t change from year-to-year. But, as we’ll see in this post, the most popular […] Click here to go to

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  • 3 SEO and Branding Mistakes your small business might be making

    • August 4, 2016
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    3 SEO and Branding Mistakes your small business might be making

    In your mission to compete with the big guns, are you underutilizing these small business branding hacks? When you’re trying to boost your online visibility, it’s hard to know what tools to use, what methods you should be targeting and how to effectively measure results, especially when you’re already […] Click here to go to

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  • Top 10 tools for market researchers

    • July 30, 2016
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    Top 10 tools for market researchers

    These tools will help you deliver better market research Nowadays there is a great variety of different useful tools for market researchers that are free to use. Today you can use such instruments to enhance your business and significantly improve effectiveness of your work. But the wide selection means […] Click here to go to

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  • Strategic programs defining marketing departments [#ChartoftheDay]

    • July 30, 2016
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    Strategic programs defining marketing departments [#ChartoftheDay]

    With the ever changing digital landscape, where do our CMO’s see the future of their marketing departments? The economist recently published their report The path to 2020: Marketers seize the customer experience , which is based on a global survey of 499 CMOs and senior marketing executives, plus in-depth […] Click here to go to

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