• A new tool for comparing marketing technologies

    • September 5, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
    No Comments
    A new tool for comparing marketing technologies

    New ‘SimilarTech’ service from SimilarWeb promises to help marketers compare martech stacks We love any tool which helps marketers do their jobs better, which is why we created an infographic breaking down 150 of the best marketing tools into 30 different categories. But we aren’t the only ones. SimilarWeb […] Click here to go to

    read more

  • Top SEO tips for 2016

    • September 5, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
    No Comments
    Top SEO tips for 2016

    Follow these SEO trends for better rankings in 2016 SEO is a very volatile industry because of the many changes that take place in the Google algorithm within a period. The algorithm set in place this month may not be the same the next. It is an always evolving […] Click here to go to

    read more

  • How to develop an integrated Paid Search and SEO strategy for ecommerce

    • September 5, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
    No Comments
    How to develop an integrated Paid Search and SEO strategy for ecommerce

    Examples and best practice advice on how to maximise your digital marketing reach with an integrated PPC and SEO approach. When it comes to digital marketing, pay per click (PPC) advertising and search engine optimisation (SEO) are arguably two sides of the same coin. However, all too often companies […] Click here to go to

    read more

  • 7 SEO tips for small businesses and entrepreneurs

    • September 5, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
    No Comments
    7 SEO tips for small businesses and entrepreneurs

    Leverage local SEO and influencers to boost your business’s position in SERPs If you’re a small business looking to get noticed on the organic search landscape with a limited budget, you’ll need to pick your battles wisely and arm yourself with a realistic and informed approach. Here are some […] Click here to go to

    read more

  • 15 Social Media & Search Engine Marketing Trends in 2016

    • September 5, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
    No Comments
    15 Social Media & Search Engine Marketing Trends in 2016

    2016 has been an exciting year in the world of search engine optimization and social media marketing – what are the main developments to inform your marketing? The two fields of social media and search are constantly evolving, with plenty of changes that prompt shifts in consumer and marketer […] Click here to go to

    read more

  • How is social media used at work? [#ChartoftheDay]

    • August 28, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
    No Comments
    How is social media used at work? [#ChartoftheDay]

    If your creating B2B content for social, have you stopped and asked yourself what your audience actually uses social for? You create content, you publish it and you promote it on social media. Create, Publish, Promote, Repeat. Yet have you ever thought to consider how your audience are actually […] Click here to go to

    read more

  • What are the skills of the Perfect SEO Manager?

    • August 28, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
    No Comments
    What are the skills of the Perfect SEO Manager?

    The top skills and attributes of an effective in-house SEO Manager To be a truly effective digital marketer, it’s important to develop a good range of skills and experience regardless of which digital discipline ( SEO , UX, analytics , social media ) you practice. For a couple of […] Click here to go to

    read more

  • Big data’s humble beginnings

    • August 17, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
    No Comments
    Big data’s humble beginnings

    Clicks. Once upon a time they were the most powerful tool in assessing online ad performance. A humble beginning, but much has changed. The data-driven measurement and predictive analytics technologies that launched adtech and expanded to marketing are now being applied to nearly everything — and yet, it’s easy […] Click here to go to

    read more

  • How companies are successful at Digital Transformation

    • August 17, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
    No Comments
    How companies are successful at Digital Transformation

    The 12 key areas you need to get right for a successful digital transformation project. Transforming digitally is a complex process for companies to accomplish. They must look at how the digital age is impacting their business process and will have to make difficult decisions. The longer a company […] Click here to go to

    read more

  • 2016 US Digital Marketing Budgets: Statistics and Trends

    • August 13, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
    No Comments
    2016 US Digital Marketing Budgets: Statistics and Trends

    Retail Industry is set to spend a record 15 billion on digital ads this year The retail industry spends more on digital ads than any other vertical. It outstripped automotive, travel, financial services, pharma and media this year. It is predicted to smash it’s 2015 record of spending $13 […] Click here to go to

    read more