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Retail Website Design – The Perfect Product Category Listing Page
- July 22, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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Recommended best practices for Product Listing Pages This is the third in my series of posts to share best practices on design and user experience for retail sites. My post aims to give you some tips to consider for testing improvements and designing your Product Listing Page (PLP). For […] Click here to go to
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Is brand awareness still an option?
- July 22, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
There are major obstacles to using brand awareness as a marketing objective Over the past decade marketers have relied on quantity based measurements as a proxy for campaign performance. The volume of impressions, clicks and likes indicates that people see the ads and find them relevant and compelling. But […] Click here to go to
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Fixing an email marketing campaign that has gone spammy
- July 16, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
If you’re open and click rates are dropping, you’ll need to re-think your strategy You had the best intentions; you worked diligently to get those conversions and build your email marketing list; you vowed to run a quality campaign and build relationships with your prospects, turning them into happy […] Click here to go to
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Single customer view: a change in strategy
- July 16, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
The connected customer On average, the British household owns over 7 internet devices and unsurprisingly, smartphones are the most common followed by laptops and tablets. More than 60% of all email opens are with a smartphone ( Communicator Benchmarking Report 2016 ), with 50% of all mobile searches conducted […] Click here to go to
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20 Ecommerce tools compared for performance [Infographic]
- July 16, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![20 Ecommerce tools compared for performance [Infographic]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/07/Ecommerce-Platform-Infographic-800x550.jpeg)
A review of page load times and mobile effectiveness for different Ecommerce platforms More than $12 trillion in B2B transactions are expected for the year 2020. That’s up from $5.5 trillion in 2012, according to projections from Frost & Sullivan. B2B online sales are nearly double those of B2C […] Click here to go to
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Creating your social media content strategy + plan
- July 15, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Social media strategy and planning essentials series This is part 5 of my Smart Insights 12 part social media series. In the last part, we looked at the role of organic vs paid social media and touched on the importance of content. In this blog, I discuss a sensible […] Click here to go to
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Social media listening tool comparison
- July 15, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Updated report shows the why, what and how of selecting social listening tools Listen first! is the first step in almost all advice on creating a social media strategy. To listen effectively you need to choose the right tool. There’s certainly no shortage of choice. Back in 2009 (and […] Click here to go to
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Using interactive content for digital PR
- July 15, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Learn how to create interactive content and use it to boost your PR efforts One of the biggest challenges that digital PR practitioners face today is getting their client noticed by customers. In addition, they work very hard at differentiating their clients from their competitors in the market with […] Click here to go to
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What are the most in demand marketing skills in 2016?
- July 15, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Which marketing skills are most sought after by CMOs? This week, we’re launching a survey on Digital Marketing Skills – we’d appreciate it if you could take a couple of minutes to give your personal views on digital skills development and you’ll receive a free copy of the report. […] Click here to go to
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The value of global digital partnerships [Infographic]
- July 15, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![The value of global digital partnerships [Infographic]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/07/infographic-global_digital_partnerships-800x550.png)
The rise and rise of co-marketing partnerships as the new form of sponsorship Last year Nike spent $ 6.2 billion on sponsorships . That’s certainly one way to keep your brand awareness high. But for those of us who don’t have a few billion burning a hole in our […] Click here to go to