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US Retail Marketers report better ROI from digital than offline [#ChartoftheDay]
- August 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
No Comments![US Retail Marketers report better ROI from digital than offline [#ChartoftheDay]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/08/Marketing-ROI-from-digital-vs-offline.png)
Digital trumps offline when it comes to return on investment A survey of 200 US retail marketing executives with the power to make budget allocation decisions shows their views of whether digital or offline channels give greater ROI. Over three quarters reported that digital channels gave them better ROI […] Click here to go to
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How many connected devices do consumers use today? #ChartOfTheDay
- August 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
The average number of connected devices per consumer is 3.64 When we think of communicating with consumers through digital devices we know that mobile devices have become far more important in recent years with many businesses seeing more than 50% of consumers website sessions on mobile devices. This growth […] Click here to go to
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Strategic programs defining marketing departments [#ChartoftheDay]
- July 30, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![Strategic programs defining marketing departments [#ChartoftheDay]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/07/Screen-Shot-2016-07-22-at-08.51.59.png)
With the ever changing digital landscape, where do our CMO’s see the future of their marketing departments? The economist recently published their report The path to 2020: Marketers seize the customer experience , which is based on a global survey of 499 CMOs and senior marketing executives, plus in-depth […] Click here to go to
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Top 10 tools for market researchers
- July 30, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
These tools will help you deliver better market research Nowadays there is a great variety of different useful tools for market researchers that are free to use. Today you can use such instruments to enhance your business and significantly improve effectiveness of your work. But the wide selection means […] Click here to go to
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17 unbeatable ideas to reduce churn rate
- July 30, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Preventing churn is key to improving revenue For subscription-based businesses like SaaS companies, churn rate is a crucial metric that determines overall performance. Simply put, churn rate is the rate at which customers cut ties with your service during a given period. This percentage gives you a clear idea […] Click here to go to
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The metrics measured by SaaS businesses [#ChartoftheDay]
- July 30, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![The metrics measured by SaaS businesses [#ChartoftheDay]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/07/Metrics-tracked-by-SaaS-Companies-849x550.png)
Does your SaaS business measure these key metrics? New research from Totango reveals the metrics that are being tracked by most Saas businesses. Their survey of over 300 SaaS businesses found that whilst the vast majority measure basic metrics like churn and web visitors, surprisingly few measure customer retention […] Click here to go to
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The top 10 strategies to turn data into actionable analytics
- July 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Leading digital analytics experts share how to effectively use data and analytics The number of data sources that are available is growing every day. For some of us this might be a good thing, but for many digital marketers it brings up a lot of challenges to deal with. […] Click here to go to
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How to build impressive marketing email templates without a designer
- July 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
How to deliver successful email campaigns with little or no HTML knowledge Email campaigns tend to be the bread and butter of what marketers do. They typically have high conversion rates compared to other marketing channels and are a quick and easy way to stay in touch with your […] Click here to go to
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New report shows the state of B2B social media
- July 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Essential lessons from the top B2B brands across different verticals Trackmaven analysed the social media content from 316 leading B2B brands on the 5 largest social networks over the past 12 months, so you can benchmark your own B2B social media efforts against some of the best in the […] Click here to go to
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Digital is driving calls to businesses [#ChartoftheDay]
- July 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![Digital is driving calls to businesses [#ChartoftheDay]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/07/Screen_Shot_2016-07-20_at_10.35.11-700x335.png)
With more than 100 billion calls expected to be made to businesses each year, here’s a break-down of what is driving them. Recently, Invoca published their Call Intelligence Index 2016 where they dissected the most influential marketing channels for driving calls to businesses. It doesn’t come as a shock […] Click here to go to