• How Google Analytics ruined marketing

    • August 9, 2016
    • Posted by: Digital Devil's Advocate
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    How Google Analytics ruined marketing

    How to join the network Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame. In the just over 10 years […] Click here to go to

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  • 9 Global Internet Trends for 2016 – Key Insights from KPCB’s latest report

    • August 9, 2016
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    9 Global Internet Trends for 2016 – Key Insights from KPCB’s latest report

    Mobile, social video and messaging apps: The big trends for 2016 In May/June each year, analyst Mary Meeker, a partner at KPCB does a rather fantastic job of curating a vast range of pertinent internet marketing stats , and 2016 is no exception. Her 213 slide presentation is ‘packed […] Click here to go to

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  • A briefing on the new UK Digital Economy Bill

    • August 5, 2016
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    A briefing on the new UK Digital Economy Bill

    With GDPR on hold because of Brexit, new UK legislation is set to come into force With the UK’s Brexit vote, the adoption and implementation of the proposed European General Data Protection Regulation (GDPR) is now seeming less likely. In this briefing, I will cover the latest announcements and […] Click here to go to

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  • A review of the costs and benefits of more investment in CRO / analytics

    • August 5, 2016
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    A review of the costs and benefits of more investment in CRO / analytics

    According to the Customer Journeys research we conducted with the eCommerceExpo conference, surprisingly few business are actively involved in CRO – 33% of companies have limited or zero conversion rate optimisation (CRO) activity. Instead, it seems that many people / business are opting for reinvention every few years and […] Click here to go to

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  • CMOs are upping their spend on social media but not integrating it into their strategy [#ChartoftheDay]

    • August 5, 2016
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    CMOs are upping their spend on social media but not integrating it into their strategy [#ChartoftheDay]

    Investing in social is all well and good, but you need a strategy first if you want it to get results New data from the CMO’s survey of 2016 report shows how major companies are planning on big increases in social media spending in coming years, yet are failing […] Click here to go to

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  • Three strategic planning tools to shape your multichannel marketing strategy

    • August 4, 2016
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    Three strategic planning tools to shape your multichannel marketing strategy

    A review of different frameworks covering the customer journey, brand and content Today, consumers do not search, engage and consume information within individual channels while making purchase decisions. Their journeys are fluid and choices are influenced by multiple channels, devices and screens, and a vast array of content, both […] Click here to go to

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  • Managing Conversion Rate Optimisation (CRO)

    • August 4, 2016
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    Managing Conversion Rate Optimisation (CRO)

    A structured guide to improving leads and sales from your website You’d think Conversion Rate Optimisation would a “no-brainer”. You can get more leads/sales from your website without spending extra money on marketing for new visitors. Sold. But it seems as if the jargon and complexities of analytics can […] Click here to go to

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  • 7 CRO tactics for your ecommerce store

    • August 4, 2016
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    7 CRO tactics for your ecommerce store

    Ingredients to increase your Ecommerce conversions Let’s take a moment and think about your favourite shoe brand – Is it really a brand or is it an Ecommerce store just like any other? How did it became your favourite? Well, the answer is straightforward. Of the online brands that […] Click here to go to

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  • US Retail Marketers report better ROI from digital than offline [#ChartoftheDay]

    • August 4, 2016
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    US Retail Marketers report better ROI from digital than offline [#ChartoftheDay]

    Digital trumps offline when it comes to return on investment A survey of 200 US retail marketing executives with the power to make budget allocation decisions shows their views of whether digital or offline channels give greater ROI. Over three quarters reported that digital channels gave them better ROI […] Click here to go to

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  • 3 SEO and Branding Mistakes your small business might be making

    • August 4, 2016
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    3 SEO and Branding Mistakes your small business might be making

    In your mission to compete with the big guns, are you underutilizing these small business branding hacks? When you’re trying to boost your online visibility, it’s hard to know what tools to use, what methods you should be targeting and how to effectively measure results, especially when you’re already […] Click here to go to

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