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How digital has redefined go-to-market strategy
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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Babar Khan Javed is an advertising journalist based in Kuala Lumpur. He’s a graduate of Squared, Google’s digital marketing strategy program. How to join the network We are all familiar with Careem , Easy Taxi and Dah Makan as disruptors. But how many of you know doctHERs ? doctHERs […] Click here to go to
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Missed the data boat? 3 ways to recover your mobile strategy
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
How to get your mobile strategy back on track Next-generation mobile strategies depend on having a solid data strategy. Consumers have little tolerance for generic content that doesn’t speak directly to their interests, so most Fortune 500 companies have shifted toward customized experiences. Good user experiences revolve around effective […] Click here to go to
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5 Essential content curation tools
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Use these tools to find and curate quality content Content marketing continues to grow in importance with brands investing more in both content generation and distribution. These tools help with a wide variety of tasks for content generation from ideas for headlines and blog articles to easy-to-use image and […] Click here to go to
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6 Reasons why Google Bots are not crawling your blog post
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
How to make sure Google knows about your content Even if you’re arachnophobic, there’s one kind of spider you want on your website. Search bots. These ‘spiders’ crawl through your pages looking for what to show search engine users and save a cached image of what they find. When […] Click here to go to
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How do social signals impact your search ranking?
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
There is a link but not in the way some marketers like to think. One question that refuses to go away in search marketing is how social signals impact organic ranking. Google tells us there’s not much going on here but a large section of marketers seem to think […] Click here to go to
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What happens online in 60 seconds?
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
With this much social media activity every minute, Content Shock will increase as a challenge for marketers in 2016 Our ’60 seconds’ infographic visualises what happens in just one minute on the web. The number of Google searches, Facebook posts and WhatsApp messages sent in a mere 60 seconds […] Click here to go to
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Conversion Rate Optimisation for Mobile
- August 9, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Where to focus your efforts to improve mobile conversion performance by using the full range of mobile user research techniques and tools For the past few years in the digital industry every year has talked about as ‘the year of mobile’. Despite this, many digital marketeers are still focusing […] Click here to go to
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5 tactical changes your content strategy needs to stay relevant
- August 9, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
How to keep your content strategy cutting edge We’re entering a new era of content marketing, and if you’re like the majority of content marketers out there, you probably haven’t adapted. Competition is fierce, and if you want to remain relevant and visible for your target audience, you have […] Click here to go to
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Social is having little impact on companies bottom line [#ChartoftheDay]
- August 9, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![Social is having little impact on companies bottom line [#ChartoftheDay]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/08/Social-Media-Marketing-Impact-on-Revenue.png)
Social needs to be better integrated into the marketing strategy if it’s to be a major revenue generator A 2016 survey of 289 US based CMOs by cmosurvey.org found some interesting if disappointing results regarding the value of social media. Although 4/5ths reported at least some contribution by social […] Click here to go to
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How Google Analytics ruined marketing
- August 9, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
How to join the network Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame. In the just over 10 years […] Click here to go to