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8 Success Factors of Digital Transformation
- August 17, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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Take the Opposite approach to Digital Transformation “The one constant of change is that it’s always for someone else…except it’s not.” Today’s customers demand to be recognized across every channel, whether online or offline. They don’t care about which part of the company they are dealing with, to them, […] Click here to go to
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How companies are successful at Digital Transformation
- August 17, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
The 12 key areas you need to get right for a successful digital transformation project. Transforming digitally is a complex process for companies to accomplish. They must look at how the digital age is impacting their business process and will have to make difficult decisions. The longer a company […] Click here to go to
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1999 called. It wants its boring email strategies back
- August 17, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
5 tactics for more engaging email in 2016 Email is the most misunderstood tactic in marketing. We’ve all heard the oft-referenced statistic that email’s ROI can be as much as $130 per dollar spent. That idea gave rise to the perception that email is a cheap, easy way to […] Click here to go to
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The tactification of marketing has been the defining trend in our discipline for years. This is about to change.
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
A look at marketing through the lens of economics I wouldn’t call Mark Ritson a hero of mine, that’d be far too lame and I’m sure he’d laugh at me if he found out. But I think he makes some rather important points and I tend to sit up […] Click here to go to
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Resource planning for social media
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Social media strategy and planning essentials series This is part 7 of my Smart Insights 12 part social media series. In the last part we looked at aligning social media with other marketing channels; in this blog, I discuss what resources you need to manage your social media marketing […] Click here to go to
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2016 US Digital Marketing Budgets: Statistics and Trends
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Retail Industry is set to spend a record 15 billion on digital ads this year The retail industry spends more on digital ads than any other vertical. It outstripped automotive, travel, financial services, pharma and media this year. It is predicted to smash it’s 2015 record of spending $13 […] Click here to go to
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Improving targeting and segmentation approaches to boost conversion
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
A review of the popularity and effectiveness of different CRO approaches Segmentation and targeting are so important to delivering relevant marketing messages which boost conversion, yet the research suggests that many digital marketers are leaving money on the table because they are not serious enough about segmentation and targeting […] Click here to go to
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What are the best ways to market to tech buyers? #chartoftheday
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
A study highlighting the generational differences between technology buyers has revealed that some techniques will not work for everyone. Why do generational differences matter? The research was conducted to answer the question of what content works and for whom. Good marketers challenge the way they work and the methods […] Click here to go to
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Statistics on Search Engine usage and adoption to inform your search engine marketing strategies and tactics
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Statistics help us turn data into information, allowing us to make informed and rational decisions and that’s exactly the purpose of this article. Hopefully, it will help you make better-informed decisions about the running of your search marketing. What is a Search Engine? First of all, I thought it […] Click here to go to
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How digital has redefined go-to-market strategy
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Babar Khan Javed is an advertising journalist based in Kuala Lumpur. He’s a graduate of Squared, Google’s digital marketing strategy program. How to join the network We are all familiar with Careem , Easy Taxi and Dah Makan as disruptors. But how many of you know doctHERs ? doctHERs […] Click here to go to