• There’s an Airbnb listing for the lair from the latest Teenage Mutant Ninja Turtles movie

    • June 11, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
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    There's an Airbnb listing for the lair from the latest Teenage Mutant Ninja Turtles movie

    Screen Shot 2016 06 03 at 11.02.18 AM A mysterious Airbnb host by the name of Leonardo is renting out the Teenage Ninja Mutant Turtle’s sewer liar for just $10 a night. Given the room’s location in Tribeca, a New York neighborhood in lower Manhattan, it’s an incredible steal, […] Click here to go to

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  • Are buyouts the new IPOs?

    • June 11, 2016
    • Posted by: Digital Devil's Advocate
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    Are buyouts the new IPOs?

    Buyouts may replace IPOs as the exit of choice for tech companies in the coming months. This comes as the number of startups unable to exit into a frozen market continues to grow. With only two tech IPOs so far in 2016, and poor market returns for the majority […] Click here to go to

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  • Recharge, used to book hotel rooms by the minute, raises $2.3 million

    • June 11, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
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    Recharge, used to book hotel rooms by the minute, raises $2.3 million

    Recharge , a year-old, San Francisco-based company whose app enables users to book a stay in hotel for just for 67 cents a minute, or $40 an hour, has closed on $2.3 million in seed funding. Binary Capital led the round, with participation from Floodgate, entrepreneur Rick Marini, Eniac […] Click here to go to

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  • The Rise of the Bots – What marketers need to know about chatbots

    • June 6, 2016
    • Posted by: Digital Devil's Advocate
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    The Rise of the Bots – What marketers need to know about chatbots

    2016. A Bot Odyssey Bots are the marketing equivalent of drones, but a couple of years behind. A few years ago no one had heard of them and they didn’t really work very well (except the sinister military sort), but now everyone and their mum seems to have a […] Click here to go to

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  • New report shows the importance of mobile for retailers

    • June 6, 2016
    • Posted by: Digital Devil's Advocate
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    New report shows the importance of mobile for retailers

    Retailers are starting to master mobile marketing A fully optimised experience across devices is the holy grail for ecommerce and retail marketers. Getting mobile right has often been the sticking point. Now marketers are starting to get their head around what good mobile marketing looks like and are beginning […] Click here to go to

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  • Percentage of businesses with a digital marketing strategy? [#ChartoftheDay]

    • June 5, 2016
    • Posted by: Digital Devil's Advocate
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    Percentage of businesses with a digital marketing strategy? [#ChartoftheDay]

    Do you need a separate, defined digital marketing plan or should it be integrated with your marketing strategy? In 2016 you will often hear that we live and work in a post-digital world. That is to say since consumers naturally use a mix of traditional and digital media, as […] Click here to go to

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  • Improving marketing using Growth Hacking

    • June 5, 2016
    • Posted by: Digital Devil's Advocate
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    Improving marketing using Growth Hacking

    Growth Hacker Marketing Report by Ryan Holiday – Book Review covering 4 key areas of focus for Growth Hacking A little while back Dave Chaffey asked in a Smart Insights post, ” What can businesses learn from growth hacking “. This post introduced the Growth Hacking approach and how […] Click here to go to

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  • What you can learn from three brands that went viral

    • June 5, 2016
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    What you can learn from three brands that went viral

    There’s no magic formula for going viral, but there are ways to boost your chances. You’ve heard the success stories: A brand creates content that takes off unexpectedly and elevates its reach and influence dramatically. So how do you make it happen for yourself? There’s not a magic formula, […] Click here to go to

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  • Behavioural economics and digital marketing

    • June 2, 2016
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    Behavioural economics and digital marketing

    Consider the following puzzle: A bat and ball cost £1.10. The bat costs one pound more than the ball. How much does the ball cost? […] Click here to go to original article at www.smartinsights.com

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