• 7 Wonders of the Social Listening World

    • June 29, 2016
    • Posted by: Digital Devil's Advocate
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    7 Wonders of the Social Listening World

    Using social listing to respond to your customers before they contact you Let’s put the wonders away for now. Let’s talk business. How do you know what people say about your company? How do you detect unhappy customers who don’t tell you in your face that your product sucks, […] Click here to go to

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  • The State of Digital Marketing 2016 [Infographic]

    • June 29, 2016
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    The State of Digital Marketing 2016 [Infographic]

    What works best in Digital marketing today? In our latest infographic we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective. To create it, we blended the latest research from the best sources for digital marketing consumer adoption stats […] Click here to go to

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  • Understanding Digital Transformation

    • June 29, 2016
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    Understanding Digital Transformation

    An introduction to the what, why and how of digital transformation covering examples and 5 key challenges to overcome We’re working in an era where the development of technology exceeds companies’ capabilities to manage the challenges created by the technology. New platforms, apps and tools are emerging daily and […] Click here to go to

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  • New Facebook features allow the tracking of in-store visits and more [@SmartInsights Alert]

    • June 23, 2016
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    New Facebook features allow the tracking of in-store visits and more [@SmartInsights Alert]

    3 new features make Facebook ads a tempting prospect for bricks and mortar retailers 9 out of 10 retail sales still take place in-store, despite everything you hear about shopping moving online. Mobile is a great facilitator of in-store purchasing, with people using their phones to research purchases and […] Click here to go to

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  • The 10 most common mistakes of marketing agency owners

    • June 23, 2016
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    The 10 most common mistakes of marketing agency owners

    Avoid these 10 mistakes when developing digital services for your marketing agency If you’re running a marketing agency, you probably know a thing or two about offering marketing services to your clients. But with the pace of digital transformation and new trends emerging all the time, ‘to err is […] Click here to go to

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  • Data-driven examples of increasing landing page conversion

    • June 20, 2016
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    Data-driven examples of increasing landing page conversion

    Examples of applying proven techniques to create higher converting landing pages Your landing page serves as your first impression to your site visitors. When you give them a great first-time experience, then they will want to explore further, even go as far as making purchases, returning and giving you […] Click here to go to

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  • Does your brand purpose drive your digital strategy?

    • June 20, 2016
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    Does your brand purpose drive your digital strategy?

    Is there a growing disconnect between a brand and its digital marketing strategy? Failing to adjust and implement a clearly defined digital strategy could be due to the disconnect between a brand, its purpose and the digital tactics used to meet company objectives. With the brand’s purpose not clearly […] Click here to go to

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  • The state of agency-client relationships in 2016

    • June 19, 2016
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    The state of agency-client relationships in 2016

    Agencies and clients disagree on organisational structure, but do think the relationship is improving The agency-client relationship has always existed in a state of strain and 2016 is no different. The brand uses an agency because it doesn’t feel it can deliver campaigns as effective in-house, and that can’t […] Click here to go to

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  • New trends affecting the B2B marketing industry this year

    • June 19, 2016
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    New trends affecting the B2B marketing industry this year

    Now that we’re half-way through 2016, it’s a good time for B2B marketers to review the marketing tactics they’ve been using so far this year, and assess their effectiveness against the industry average. B2B has often lagged behind B2C in previous years, as whilst B2C has embraced new digital […] Click here to go to

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  • Agencies: Do you need an account handler?

    • June 19, 2016
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    Agencies: Do you need an account handler?

    When your agency gets big enough you’ll have to think seriously about account handeling Maybe a surprising question (especially to those account managers or handlers reading this post) but it is a question that comes up fairly regularly from owners of new or smaller agencies. And that’s who this […] Click here to go to

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