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Essential page engagement tools
- July 11, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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Use these tools to assess and improve on-site user interaction Time-on-site, bounce rate, page views. You’ve probably grappled trying to boost these metrics for a while, and it can be difficult to make big improvements. Getting the right tools can make a massive difference and really help to generate […] Click here to go to
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7 Web design trends for 2016
- July 11, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Examples of the latest trends in creating desktop and mobile digital experiences In this article I’m going to review the trends in digital experience design that we’ve seen so far in 2016. As a designer and developer, I’ve written about such trends before, but this is the first year […] Click here to go to
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Reviewing marketing team structures as part of Digital transformation
- July 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
The latest Smart Insights research study shows how common Digital Transformation projects or programme are today with 30% already having a programme up & running and 31% planning to within the next year. Yet, digital transformation doesn’t occur overnight. There are a series of steps to go through to […] Click here to go to
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Do you need a Chief Digital Officer to manage your digital transformation?
- July 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Study from PwC shows the need for Chief Digital Officers in larger organisations The digital revolution is transforming all business departments. Marketing, HR, Sales, Finance & IT all have massive opportunities and considerable challenges thanks to the rapid pace of digital change. Whole industries are being disrupted with newer, […] Click here to go to
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KPIs for measuring content marketing ROI
- July 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
5 Questions to help set, manage and review your content marketing effectiveness As we accept that our consumers are learning about, and navigating through, more and more information about our brand, organisation, industries or topic areas as they research online, we’re needing to deploy more sophisticated strategies in order […] Click here to go to
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Social media marketing planning + alignment with other channels
- July 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Social media strategy and planning essentials series This is part 6 of my Smart Insights 12 part social media series. In the last part we looked at the role of content in social media ; in this blog, I discuss how social needs to work as part of your […] Click here to go to
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How Internal Comms are undergoing a Digital Transformation
- July 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
New research shows the current use of digital channels for internal marketing communications Digital transformation affects every area of business. Marketing has been completely transformed by it, as has sales, and to a lesser extent HR. Because it isn’t outward facing, internal comms has sometimes been slightly slower to […] Click here to go to
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8 Success Factors of Digital Transformation
- July 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Take the Opposite approach to Digital Transformation “The one constant of change is that it’s always for someone else…except it’s not.” Today’s customers demand to be recognized across every channel, whether online or offline. They don’t care about which part of the company they are dealing with, to them, […] Click here to go to
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4 big AdWords changes annouced at the Google Summit
- June 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Bigger text ads, separate device bids, responsive display ads and new ads on Google Maps As expected, there were plenty of big announcements at the 2016 Google Performance Summit . AdWords was the star of this year’s show and Google revealed a string of big changes coming soon to […] Click here to go to
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Introducing Ecommerce success mapping
- June 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Using Cause-and-effect or Ishikawa fishbone diagrams for marketing analysis and management If you’re involved with managing Ecommerce, there are many inter-related marketing activities that are important for success. With the increasingly complex range of channels companies use for communications today and alternative customer journeys on site, mastering best practices […] Click here to go to