• Free online courses to improve your digital marketing skills

    • August 28, 2016
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    Free online courses to improve your digital marketing skills

    Improve your skills to become a ‘T-shaped Marketer’ via these courses and tutorials When we look at where to focus our free blog content at Smart Insights, our main aim or filter we use is that the content must help digital marketers improve their skills or the results for […] Click here to go to

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  • Growing up in the intelligence era

    • August 28, 2016
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    Growing up in the intelligence era

    Information technology shifted 15 years ago from perpetually licensed, on-premise software to Software as a Service (SaaS). The shift created significant opportunities for startups, but led to the death of companies that ignored the change. These companies were stunned to find that traction was not enough to interest investors […] Click here to go to

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  • What are the skills of the Perfect SEO Manager?

    • August 28, 2016
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    What are the skills of the Perfect SEO Manager?

    The top skills and attributes of an effective in-house SEO Manager To be a truly effective digital marketer, it’s important to develop a good range of skills and experience regardless of which digital discipline ( SEO , UX, analytics , social media ) you practice. For a couple of […] Click here to go to

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  • Big data’s humble beginnings

    • August 17, 2016
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    Big data’s humble beginnings

    Clicks. Once upon a time they were the most powerful tool in assessing online ad performance. A humble beginning, but much has changed. The data-driven measurement and predictive analytics technologies that launched adtech and expanded to marketing are now being applied to nearly everything — and yet, it’s easy […] Click here to go to

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  • Why LinkedIn should kill the résumé and replace it with the experience graph

    • August 17, 2016
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    Why LinkedIn should kill the résumé and replace it with the experience graph

    How to join the network Imagine a future where individuals can illustrate their progression of lifelong learning and training and its links to their real-world performance. In this version of the future, the once-ubiquitous résumé has been ousted by the experience graph. The graph itself will grow out of […] Click here to go to

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  • 8 Success Factors of Digital Transformation

    • August 17, 2016
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    8 Success Factors of Digital Transformation

    Take the Opposite approach to Digital Transformation “The one constant of change is that it’s always for someone else…except it’s not.” Today’s customers demand to be recognized across every channel, whether online or offline. They don’t care about which part of the company they are dealing with, to them, […] Click here to go to

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  • The tactification of marketing has been the defining trend in our discipline for years. This is about to change.

    • August 13, 2016
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    The tactification of marketing has been the defining trend in our discipline for years. This is about to change.

    A look at marketing through the lens of economics I wouldn’t call Mark Ritson a hero of mine, that’d be far too lame and I’m sure he’d laugh at me if he found out. But I think he makes some rather important points and I tend to sit up […] Click here to go to

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  • Resource planning for social media

    • August 13, 2016
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    Resource planning for social media

    Social media strategy and planning essentials series This is part 7 of my Smart Insights 12 part social media series. In the last part we looked at aligning social media with other marketing channels; in this blog, I discuss what resources you need to manage your social media marketing […] Click here to go to

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  • Statistics on Search Engine usage and adoption to inform your search engine marketing strategies and tactics

    • August 13, 2016
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    Statistics on Search Engine usage and adoption to inform your search engine marketing strategies and tactics

    Statistics help us turn data into information, allowing us to make informed and rational decisions and that’s exactly the purpose of this article. Hopefully, it will help you make better-informed decisions about the running of your search marketing. What is a Search Engine? First of all, I thought it […] Click here to go to

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  • The best digital marketing statistics sources in 2016?

    • August 13, 2016
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    The best digital marketing statistics sources in 2016?

    Our recommendations on the top 10 free sources for Global, European, UK, US, Asia and Latin America digital marketing statistics Online marketers love statistics about digital marketing. They allow us to review customer adoption of the latest digital platforms, make business cases for investment in marketing and allow us […] Click here to go to

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