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The tactification of marketing has been the defining trend in our discipline for years. This is about to change.
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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A look at marketing through the lens of economics I wouldn’t call Mark Ritson a hero of mine, that’d be far too lame and I’m sure he’d laugh at me if he found out. But I think he makes some rather important points and I tend to sit up […] Click here to go to
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The Economics of Customer Acquisition
- July 12, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Acquisition cost, lead gen, cost per lead, customer life-time value, ROI… Making sense of customer acquisition metrics We live in a world of supply and demand, this applies to customer acquisition. Gaining a customer isn’t free, nor is it cheap. It’s a necessary expense when running a business, but […] Click here to go to
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Behavioural economics and digital marketing
- July 11, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
5 powerful nudges that influence human behaviour Consider the following puzzle: A bat and ball cost £1.10. The bat costs one pound more than the ball. How much does the ball cost? The number that many people arrive at is 10p, dividing up £1.10 neatly into £1 and 10 […] Click here to go to
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How digital marketers can get better results with less capital
- June 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
There has been much talk of late about the end of easy venture capital and what will happen to startup economics when everyone is forced to spend more wisely. Spending wisely should always be an objective regardless of the economic conditions. But this is especially true for marketers who […] Click here to go to
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International Ecommerce Strategy
- June 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Creating an International Retail Ecommerce Plan : Defining the Pros, Cons and 10 Steps to Start Planning The UK & the US are very strong markets from an online trading point of view: the US is second in the world, and the UK third in the world in retail […] Click here to go to
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Software is still eating the world
- June 15, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Marc Andreessen penned his famous “ Why Software Is Eating the World ” essay in The Wall Street Journal five years ago. Today, the idea that “every company needs to become a software company” is considered almost a cliché. No matter your industry, you’re expected to be reimagining your […] Click here to go to
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Behavioural economics and digital marketing
- June 2, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Consider the following puzzle: A bat and ball cost £1.10. The bat costs one pound more than the ball. How much does the ball cost? […] Click here to go to original article at www.smartinsights.com