• Amazon Vs Porn: A case study in audience engagement

    • September 7, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Perspectives
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    A good way to measure engagement for a website should be to compare it against Porn websites. So, I compared Amazon (All over the world) with Pornhub & Xvideos (Highest ranked in the US and the World respectively). Of course I included Amazon.in for the indian perspective on things. Here are the highlights: 1. Worldwide,

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  • Digital Marketing Models: 6Cs of online customer motivation

    • July 4, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
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    Digital Marketing Models: 6Cs of online customer motivation

    Use the 6Cs of online customer motivation to help you structure your website’s conversion funnel The 6Cs of motivation is a recognised tool used in higher education and looks at ways to improve classroom motivation and student participation. In 2004 Dave Chaffey suggested the 6Cs of customer motivation in […] Click here to go to

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  • Do you need a Chief Digital Officer to manage your digital transformation?

    • July 4, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
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    Do you need a Chief Digital Officer to manage your digital transformation?

    Study from PwC shows the need for Chief Digital Officers in larger organisations The digital revolution is transforming all business departments. Marketing, HR, Sales, Finance & IT all have massive opportunities and considerable challenges thanks to the rapid pace of digital change. Whole industries are being disrupted with newer, […] Click here to go to

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  • How Internal Comms are undergoing a Digital Transformation

    • July 4, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
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    How Internal Comms are undergoing a Digital Transformation

    New research shows the current use of digital channels for internal marketing communications Digital transformation affects every area of business. Marketing has been completely transformed by it, as has sales, and to a lesser extent HR. Because it isn’t outward facing, internal comms has sometimes been slightly slower to […] Click here to go to

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  • 8 Success Factors of Digital Transformation

    • July 4, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
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    8 Success Factors of Digital Transformation

    Take the Opposite approach to Digital Transformation “The one constant of change is that it’s always for someone else…except it’s not.” Today’s customers demand to be recognized across every channel, whether online or offline. They don’t care about which part of the company they are dealing with, to them, […] Click here to go to

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  • Digital Marketing Models: Hofacker’s 5 Stages of information processing

    • July 4, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
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    Digital Marketing Models: Hofacker’s 5 Stages of information processing

    Use Hofacker’s 5 states of information processing to understand how your web copy communicates with your intended audience Professor Charles Hofacker originally created the 5 stages of information processing in his book ‘Internet Marketing’ originally published in 2000. It was intended to help marketers and advertisers consider how well […] Click here to go to

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