• Amazon Vs Porn: A case study in audience engagement

    • September 7, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Perspectives
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    A good way to measure engagement for a website should be to compare it against Porn websites. So, I compared Amazon (All over the world) with Pornhub & Xvideos (Highest ranked in the US and the World respectively). Of course I included Amazon.in for the indian perspective on things. Here are the highlights: 1. Worldwide,

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  • Digital Marketing Models: 6Cs of online customer motivation

    • July 4, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
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    Digital Marketing Models: 6Cs of online customer motivation

    Use the 6Cs of online customer motivation to help you structure your website’s conversion funnel The 6Cs of motivation is a recognised tool used in higher education and looks at ways to improve classroom motivation and student participation. In 2004 Dave Chaffey suggested the 6Cs of customer motivation in […] Click here to go to

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  • Digital Marketing Models: Hofacker’s 5 Stages of information processing

    • July 4, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
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    Digital Marketing Models: Hofacker’s 5 Stages of information processing

    Use Hofacker’s 5 states of information processing to understand how your web copy communicates with your intended audience Professor Charles Hofacker originally created the 5 stages of information processing in his book ‘Internet Marketing’ originally published in 2000. It was intended to help marketers and advertisers consider how well […] Click here to go to

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