• AdWords introduce new features to make travel & shopping easier [@SmartInsights Alert]

    • July 16, 2016
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    AdWords introduce new features to make travel & shopping easier [@SmartInsights Alert]

    As we head towards some of the busiest months of the year, Google has decided to roll out some new Adwords features. Value : Recommended links : Paid Search Strategy On Tuesday 12th July 2016, Google posted about a whole host of updates for their shopping ads and their […] Click here to go to

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  • Creating your social media content strategy + plan

    • July 15, 2016
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    Creating your social media content strategy + plan

    Social media strategy and planning essentials series This is part 5 of my Smart Insights 12 part social media series. In the last part, we looked at the role of organic vs paid social media and touched on the importance of content. In this blog, I discuss a sensible […] Click here to go to

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  • Using interactive content for digital PR

    • July 15, 2016
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    Using interactive content for digital PR

    Learn how to create interactive content and use it to boost your PR efforts One of the biggest challenges that digital PR practitioners face today is getting their client noticed by customers. In addition, they work very hard at differentiating their clients from their competitors in the market with […] Click here to go to

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  • What are the most in demand marketing skills in 2016?

    • July 15, 2016
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    What are the most in demand marketing skills in 2016?

    Which marketing skills are most sought after by CMOs? This week, we’re launching a survey on Digital Marketing Skills – we’d appreciate it if you could take a couple of minutes to give your personal views on digital skills development and you’ll receive a free copy of the report. […] Click here to go to

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  • India smartphone trends: Whatsapp is the country’s favourite app, followed by Google and Youtube

    • July 15, 2016
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    India smartphone trends: Whatsapp is the country's favourite app, followed by Google and Youtube

    By 2021, the total number of mobile subscriptions in India is expected to reach approximately 1.37 billion, claims Ericsson . In its recently released Ericsson Mobility Report , it also highlights key trends and forecasts on mobile traffic, consumption, consumer behavior and technology uptake specific to India and its […] Click here to go to

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  • Twitter opens up it’s audience API, giving brands more data [@SmartInsights Alert]

    • July 15, 2016
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    Twitter opens up it’s audience API, giving brands more data [@SmartInsights Alert]

    Gnip’s API let you see the demographic breakdown and interests of your Twitter community Importance : (For Any brand using Twitter) Yesterday Twitter opened up the API of Gnip , a data platform which it owns. Why should you care? Because Gnip handles all of Twitter’s audience data, and […] Click here to go to

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  • A status report on our digital freedom

    • July 12, 2016
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    A status report on our digital freedom

    How to join the network There are plenty of movies analyzing the yin and yang between destiny and choice — from The Adjustment Bureau to Serendipity — and even Final Destination. People are fascinated by the relationship between free will and a pre-destined path. This relationship has never been […] Click here to go to

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  • 6 reasons why you need a social media strategy

    • July 12, 2016
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    6 reasons why you need a social media strategy

    Social media strategy and planning essentials First let’s answer the question, “ What is a social media strategy? ” A social media strategy defines how your organisation will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this. At […] Click here to go to

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  • 5 top tips for web performance optimisation

    • July 12, 2016
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    5 top tips for web performance optimisation

    How to increase loading times and keep web visitors happy Loading Times: Are They THAT big of a deal? Web performance optimisation, or WPO, is a term that relates to the various techniques IT specialists use in order to increase the speed in which websites are downloaded and displayed […] Click here to go to

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  • Grow your e-commerce sales using RFM analysis – an undervalued online retail marketing technique

    • July 11, 2016
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    Grow your e-commerce sales using RFM analysis - an undervalued online retail marketing technique

    We can all agree that conversion rate optimization is one of the most creative and efficient marketing technique for designing an on-site experience that will amaze customers. Yet even though CRO will help you rectify your approach as you work to align marketing goals with customer’s needs, there is […] Click here to go to

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