• How long does it take for a link to influence rankings? [#ChartoftheDay]

    • August 17, 2016
    • Posted by: Digital Devil's Advocate
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    How long does it take for a link to influence rankings? [#ChartoftheDay]

    SEO 101 states; the more* links pointing to your page, the better. But just how long does it take to influence the SERPs? *by more, I mean more quality links and not spammy links obtained by blackhat techniques. Kristina Kledzik , recently published an article on Moz about her […] Click here to go to

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  • How much social media users spend when shopping online [#ChatoftheDay]

    • August 13, 2016
    • Posted by: Digital Devil's Advocate
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    How much social media users spend when shopping online [#ChatoftheDay]

    A user’s preferred social network factors heavily in their propensity to spend There are many ways to try to assess the value of the customer and judge their propensity to part with their hard earned cash on your site. You could go by age, use location data or even […] Click here to go to

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  • 2016 US Digital Marketing Budgets: Statistics and Trends

    • August 13, 2016
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    2016 US Digital Marketing Budgets: Statistics and Trends

    Retail Industry is set to spend a record 15 billion on digital ads this year The retail industry spends more on digital ads than any other vertical. It outstripped automotive, travel, financial services, pharma and media this year. It is predicted to smash it’s 2015 record of spending $13 […] Click here to go to

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  • Resource planning for social media

    • August 13, 2016
    • Posted by: Digital Devil's Advocate
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    Resource planning for social media

    Social media strategy and planning essentials series This is part 7 of my Smart Insights 12 part social media series. In the last part we looked at aligning social media with other marketing channels; in this blog, I discuss what resources you need to manage your social media marketing […] Click here to go to

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  • Not even your vibrator is safe from data-mining, hackers prove

    • August 13, 2016
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    Not even your vibrator is safe from data-mining, hackers prove

    Image: We vibe It’s all fun and games in the Internet of Things until your vibrator gets hacked. On Friday, two hackers at the Def Con hacking conference in Las Vegas proved the wonderfully-named world of "teledildonics" will be just as vulnerable to unfriendly intrusions and data-mining as everything […] Click here to go to

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  • What are the best ways to market to tech buyers? #chartoftheday

    • August 13, 2016
    • Posted by: Digital Devil's Advocate
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    What are the best ways to market to tech buyers? #chartoftheday

    A study highlighting the generational differences between technology buyers has revealed that some techniques will not work for everyone. Why do generational differences matter? The research was conducted to answer the question of what content works and for whom. Good marketers challenge the way they work and the methods […] Click here to go to

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  • Statistics on Search Engine usage and adoption to inform your search engine marketing strategies and tactics

    • August 13, 2016
    • Posted by: Digital Devil's Advocate
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    Statistics on Search Engine usage and adoption to inform your search engine marketing strategies and tactics

    Statistics help us turn data into information, allowing us to make informed and rational decisions and that’s exactly the purpose of this article. Hopefully, it will help you make better-informed decisions about the running of your search marketing. What is a Search Engine? First of all, I thought it […] Click here to go to

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  • Improving targeting and segmentation approaches to boost conversion

    • August 13, 2016
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    Improving targeting and segmentation approaches to boost conversion

    A review of the popularity and effectiveness of different CRO approaches Segmentation and targeting are so important to delivering relevant marketing messages which boost conversion, yet the research suggests that many digital marketers are leaving money on the table because they are not serious enough about segmentation and targeting […] Click here to go to

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  • How digital has redefined go-to-market strategy

    • August 13, 2016
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    How digital has redefined go-to-market strategy

    Babar Khan Javed is an advertising journalist based in Kuala Lumpur. He’s a graduate of Squared, Google’s digital marketing strategy program. How to join the network We are all familiar with Careem , Easy Taxi and Dah Makan as disruptors. But how many of you know doctHERs ? doctHERs […] Click here to go to

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  • The best digital marketing statistics sources in 2016?

    • August 13, 2016
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    The best digital marketing statistics sources in 2016?

    Our recommendations on the top 10 free sources for Global, European, UK, US, Asia and Latin America digital marketing statistics Online marketers love statistics about digital marketing. They allow us to review customer adoption of the latest digital platforms, make business cases for investment in marketing and allow us […] Click here to go to

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