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Make sure your webhosting isn’t damaging your SEO
- June 23, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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Web Hosting 101 for SEO When people talk about SEO, web hosting seldom comes into the picture. What people forget is that registration and hosting data can affect your search engine rankings in a big way. In the world of SEO where there are only ten slots that matter […] Click here to go to
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Crowdsourced data can teach your phone to follow your eyes
- June 23, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Eye tracking has always been a tough problem. Multi-camera solutions existed in order to sense the position of the eyes in 3D space but in general watching where your peepers pointed was too hard for cellphones. Now researchers at MIT and the University of Georgia have created an eye-tracking […] Click here to go to
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Liftoff delivers personalized ads that are designed to drive actions, not installs
- June 23, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Mobile marketing startup Liftoff pitches itself as a way for mobile advertisers to focus on what really matters — not installs, but rather purchases and other actions that result in revenue. It’s not a unique idea. After all, we’re seeing more platforms adopting ads designed for re-engagement — in […] Click here to go to
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Data-driven examples of increasing landing page conversion
- June 20, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Examples of applying proven techniques to create higher converting landing pages Your landing page serves as your first impression to your site visitors. When you give them a great first-time experience, then they will want to explore further, even go as far as making purchases, returning and giving you […] Click here to go to
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Mobile payments rapidly emerging from the hype cycle [#ChartoftheDay]
- June 20, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![Mobile payments rapidly emerging from the hype cycle [#ChartoftheDay]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/06/Screen-Shot-2016-06-13-at-16.24.22.png)
Mobile payment search peaked in late 2014. Now the market is maturing. In the classic new technology hype cycle the key stages defined by Gartner are New Innovation > Inflated Expectations > Disillusionment > Regained confidence > Productivity. The chart below from Google Trends shows how 3 of the […] Click here to go to
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Does your brand purpose drive your digital strategy?
- June 20, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Is there a growing disconnect between a brand and its digital marketing strategy? Failing to adjust and implement a clearly defined digital strategy could be due to the disconnect between a brand, its purpose and the digital tactics used to meet company objectives. With the brand’s purpose not clearly […] Click here to go to
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How to review your customer vs visitor demographic profiles in Google Analytics
- June 20, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Did you know this data is available? Many don’t! #ChartOfTheDay Something a little different for this #ChartOfTheDay; rather than sharing Internet technology adoption or benchmarking stats I’m sharing one of our reports in Google Analytics. The reason? In a couple of recent consulting workshops with our members, I’ve recommended […] Click here to go to
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Businesses can now tell if a Facebook ad led you to shop at their stores
- June 19, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
A new type of Facebook ad shows you nearby stores, then tracks whether or not you visit them. Facebook’s advertisers now have a better understanding of how much of your mall shopping might have been inspired by their ads. The social network just rolled out a new feature that […] Click here to go to
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Agencies: Do you need an account handler?
- June 19, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
When your agency gets big enough you’ll have to think seriously about account handeling Maybe a surprising question (especially to those account managers or handlers reading this post) but it is a question that comes up fairly regularly from owners of new or smaller agencies. And that’s who this […] Click here to go to
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Which European country tops the ad spend? [#ChartoftheDay]
- June 17, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![Which European country tops the ad spend? [#ChartoftheDay]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/06/Picture1-2-700x371.png)
European online advertising spend is growing 9.7% year on year. But who is spending the most? IHS Inc. & IAB Europe have recently announced some interesting findings from its European Online Advertising Report, highlighting a sizeable increase in advertising spend, compared to this time last year. One of the […] Click here to go to