• What goes into a successful landing page?

    • June 29, 2016
    • Posted by: Digital Devil's Advocate
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    What goes into a successful landing page?

    What a high converting landing page needs Being a digital marketer is simple. All that’s required is to get people to do exactly what you want them to do. That is: act. That act may be as basic as wanting them to click on a CTA button to “learn […] Click here to go to

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  • US digital ad spend to outstrip TV this year, all thanks to mobile [#ChartoftheDay]

    • June 29, 2016
    • Posted by: Digital Devil's Advocate
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    US digital ad spend to outstrip TV this year, all thanks to mobile [#ChartoftheDay]

    Late 2016 the tipping point will be reached, as digital spend outstrips TV advertising for the first time If the forecasts based on current data from emarketer are correct, the US is about to spend more on digital ads that it does on to TV for the first time […] Click here to go to

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  • How digital marketers can get better results with less capital

    • June 29, 2016
    • Posted by: Digital Devil's Advocate
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    How digital marketers can get better results with less capital

    There has been much talk of late about the end of easy venture capital and what will happen to startup economics when everyone is forced to spend more wisely. Spending wisely should always be an objective regardless of the economic conditions. But this is especially true for marketers who […] Click here to go to

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  • International Ecommerce Strategy

    • June 29, 2016
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    International Ecommerce Strategy

    Creating an International Retail Ecommerce Plan : Defining the Pros, Cons and 10 Steps to Start Planning The UK & the US are very strong markets from an online trading point of view: the US is second in the world, and the UK third in the world in retail […] Click here to go to

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  • Africa to join the digital revolution [#ChartoftheDay]

    • June 23, 2016
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    Africa to join the digital revolution [#ChartoftheDay]

    Over a half a billion Smart Phones will be sold in Africa between now and 2020 Digital marketers by definition focus on areas where people are connected. The tech revolution started in the US, and quickly spread to Europe and then on to Asia. Now there are more smart […] Click here to go to

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  • Which are the most important e-commerce traffic sources?

    • June 23, 2016
    • Posted by: Digital Devil's Advocate
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    Which are the most important e-commerce traffic sources?

    Data from 65 million ecommerce orders shows the crucial sources of traffic for ecommerce websites Ecommerce and online retail is a booming sector, but because the latest marketing techniques change so rapidly it can be tricky to keep up with the latest trends whilst also keeping your feet on […] Click here to go to

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  • Mobile commerce to double by 2020 [#ChartoftheDay]

    • June 23, 2016
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    Mobile commerce to double by 2020 [#ChartoftheDay]

    Mobile commerce predicted to reach $250 billion by end of the decade Mobile commerce is at an inflection point. Whilst over the past few years many have been disappointed by relatively low conversion rates from mobile visits, things will soon turn a corner. A wide array of new apps, […] Click here to go to

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  • Is your small business properly positioned for meaningful growth?

    • June 23, 2016
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    Is your small business properly positioned for meaningful growth?

    Image: Mashable Studios Nobody can predict the future, but you can take steps to ensure your business’ success down the road. Business development is a cornerstone of long-term growth planning, and it’s never too early to start. Whether you’re taking on partnership deals or expanding into new markets, business […] Click here to go to

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  • The evolution of the mobile payment

    • June 23, 2016
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    The evolution of the mobile payment

    How to join the network It’s anticipated that there will be more than 4.8 billion individuals using a mobile phone by the end of 2016. A recent report noted that 39 percent of all mobile users in the U.S. had made a mobile payment in 2015. This is up […] Click here to go to

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  • New Facebook features allow the tracking of in-store visits and more [@SmartInsights Alert]

    • June 23, 2016
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    New Facebook features allow the tracking of in-store visits and more [@SmartInsights Alert]

    3 new features make Facebook ads a tempting prospect for bricks and mortar retailers 9 out of 10 retail sales still take place in-store, despite everything you hear about shopping moving online. Mobile is a great facilitator of in-store purchasing, with people using their phones to research purchases and […] Click here to go to

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