• The Economics of Customer Acquisition

    • July 12, 2016
    • Posted by: Digital Devil's Advocate
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    The Economics of Customer Acquisition

    Acquisition cost, lead gen, cost per lead, customer life-time value, ROI… Making sense of customer acquisition metrics We live in a world of supply and demand, this applies to customer acquisition. Gaining a customer isn’t free, nor is it cheap. It’s a necessary expense when running a business, but […] Click here to go to

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  • A status report on our digital freedom

    • July 12, 2016
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    A status report on our digital freedom

    How to join the network There are plenty of movies analyzing the yin and yang between destiny and choice — from The Adjustment Bureau to Serendipity — and even Final Destination. People are fascinated by the relationship between free will and a pre-destined path. This relationship has never been […] Click here to go to

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  • 6 reasons why you need a social media strategy

    • July 12, 2016
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    6 reasons why you need a social media strategy

    Social media strategy and planning essentials First let’s answer the question, “ What is a social media strategy? ” A social media strategy defines how your organisation will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this. At […] Click here to go to

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  • Smartphone tipping point about to be reached in Eastern Europe [#ChartoftheDay]

    • July 12, 2016
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    Smartphone tipping point about to be reached in Eastern Europe [#ChartoftheDay]

    Mobile revolution spreads eastward in 2016 From only a very slight penetration at the start of the decade, by 2019 over half of people will be using Smartphones in Poland, Russia, Turkey and the Czech Republic. These countries will be important for marketers in the coming few years, as […] Click here to go to

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  • No BS Email Marketing- Interview with David Wood, Email Marketing Manager of Direct Wines

    • July 11, 2016
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    No BS Email Marketing- Interview with David Wood, Email Marketing Manager of Direct Wines

    Dan Grech interviews David Wood about his email marketing strategy I’ve been here for about five years and had been doing email for about three years beforehand. I started off working in B2B, at an IT distributor, which was very different to what I do now. And back then […] Click here to go to

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  • Grow your e-commerce sales using RFM analysis – an undervalued online retail marketing technique

    • July 11, 2016
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    Grow your e-commerce sales using RFM analysis - an undervalued online retail marketing technique

    We can all agree that conversion rate optimization is one of the most creative and efficient marketing technique for designing an on-site experience that will amaze customers. Yet even though CRO will help you rectify your approach as you work to align marketing goals with customer’s needs, there is […] Click here to go to

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  • How to objectively assess whether your on-page content is delivering results

    • July 11, 2016
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    How to objectively assess whether your on-page content is delivering results

    Do you know what pages are drawing valuable traffic and which aren’t pulling their weight? For all of the discussion about creative content marketing campaigns, and for all of the plaudits that they attract, there is an elephant in the room that many brands are ignoring. These brands are […] Click here to go to

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  • The popularity of personalization by marketing channel #ChartofTheDay

    • July 11, 2016
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    The popularity of personalization by marketing channel #ChartofTheDay

    Which channels are best for delivering more personalized communications? Relevance – Relevance – Relevance! should be the mantra of digital marketers since we know that serving more contextual messaging to our prospects and customers will give an improved experience and boost response. There is certainly no shortage of marketing […] Click here to go to

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  • 8 Science-Backed Ways to Help You Get Higher Conversions

    • July 11, 2016
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    8 Science-Backed Ways to Help You Get Higher Conversions

    How to nudge your customers towards conversion Take it as an established truth: your customers are lazy. They want you to come to them, offer your product and ask minimum effort in return. They will pay you more if you allow them to be lazy. This means your first […] Click here to go to

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  • Behavioural economics and digital marketing

    • July 11, 2016
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    Behavioural economics and digital marketing

    5 powerful nudges that influence human behaviour Consider the following puzzle: A bat and ball cost £1.10. The bat costs one pound more than the ball. How much does the ball cost? The number that many people arrive at is 10p, dividing up £1.10 neatly into £1 and 10 […] Click here to go to

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