• Fixing an email marketing campaign that has gone spammy

    • July 16, 2016
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    Fixing an email marketing campaign that has gone spammy

    If you’re open and click rates are dropping, you’ll need to re-think your strategy You had the best intentions; you worked diligently to get those conversions and build your email marketing list; you vowed to run a quality campaign and build relationships with your prospects, turning them into happy […] Click here to go to

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  • Single customer view: a change in strategy

    • July 16, 2016
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    Single customer view: a change in strategy

    The connected customer On average, the British household owns over 7 internet devices and unsurprisingly, smartphones are the most common followed by laptops and tablets. More than 60% of all email opens are with a smartphone ( Communicator Benchmarking Report 2016 ), with 50% of all mobile searches conducted […] Click here to go to

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  • 20 Ecommerce tools compared for performance [Infographic]

    • July 16, 2016
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    20 Ecommerce tools compared for performance [Infographic]

    A review of page load times and mobile effectiveness for different Ecommerce platforms More than $12 trillion in B2B transactions are expected for the year 2020. That’s up from $5.5 trillion in 2012, according to projections from Frost & Sullivan. B2B online sales are nearly double those of B2C […] Click here to go to

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  • The value of global digital partnerships [Infographic]

    • July 15, 2016
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    The value of global digital partnerships [Infographic]

    The rise and rise of co-marketing partnerships as the new form of sponsorship Last year Nike spent $ 6.2 billion on sponsorships . That’s certainly one way to keep your brand awareness high. But for those of us who don’t have a few billion burning a hole in our […] Click here to go to

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  • Creating your social media content strategy + plan

    • July 15, 2016
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    Creating your social media content strategy + plan

    Social media strategy and planning essentials series This is part 5 of my Smart Insights 12 part social media series. In the last part, we looked at the role of organic vs paid social media and touched on the importance of content. In this blog, I discuss a sensible […] Click here to go to

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  • Social media listening tool comparison

    • July 15, 2016
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    Social media listening tool comparison

    Updated report shows the why, what and how of selecting social listening tools Listen first! is the first step in almost all advice on creating a social media strategy. To listen effectively you need to choose the right tool. There’s certainly no shortage of choice. Back in 2009 (and […] Click here to go to

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  • Using interactive content for digital PR

    • July 15, 2016
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    Using interactive content for digital PR

    Learn how to create interactive content and use it to boost your PR efforts One of the biggest challenges that digital PR practitioners face today is getting their client noticed by customers. In addition, they work very hard at differentiating their clients from their competitors in the market with […] Click here to go to

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  • 15 Social Media & Search Engine Marketing Trends in 2016

    • July 15, 2016
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    15 Social Media & Search Engine Marketing Trends in 2016

    2015 was an exciting year in the world of search engine optimization and social media marketing. The two fields of social media and search are constantly evolving, with plenty of changes that prompt shifts in consumer and marketer behavior. In order to succeed, you should adapt to these changes […] Click here to go to

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  • 10 tips for improving your branding on Instagram

    • July 15, 2016
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    10 tips for improving your branding on Instagram

    How to build your brand on Instagram Great social media strategies need continuous follower growth, engagement, and actions, e.g. clicks. And Instagram just might be your best opportunity for achieving this quickly. SEO should always be an important part of your online marketing strategy. But let’s face it, you’re […] Click here to go to

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  • Your Website Should Be As Personalized As Your Email Marketing

    • July 15, 2016
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    Your Website Should Be As Personalized As Your Email Marketing

    You’ve invested in personalisation for email, so why is your site the same for all users? Your email marketing is up to par; it’s personalized, automated and monitored. Exactly like it should be. But what about your website, does it adhere to the same standards? Probably not, since 95% […] Click here to go to

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