• 3 SEO and Branding Mistakes your small business might be making

    • August 4, 2016
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    3 SEO and Branding Mistakes your small business might be making

    In your mission to compete with the big guns, are you underutilizing these small business branding hacks? When you’re trying to boost your online visibility, it’s hard to know what tools to use, what methods you should be targeting and how to effectively measure results, especially when you’re already […] Click here to go to

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  • Rethinking the customer relationship in medtech

    • August 4, 2016
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    Rethinking the customer relationship in medtech

    How to join the network In light of Dollar Shave Club’s recent sale, I started thinking about other industries that haven’t yet rethought the customer relationship by leveraging the cloud. A significant majority of FDA-approved medical devices — and their associated business models — should be rethought around the […] Click here to go to

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  • Japan’s big announcement is a ‘very important turning point’

    • August 4, 2016
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    Japan's big announcement is a 'very important turning point'

    Japan soccer fan Japan’s Cabinet officially approved an economic stimulus package worth over ¥28 trillion ($275 billion) on Tuesday. This is the latest move by Prime Minister Shinzo Abe to kick start Japan’s economy. The yen surged by as much as 1.6% to 100.72 per dollar in the aftermath […] Click here to go to

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  • 17 unbeatable ideas to reduce churn rate

    • July 30, 2016
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    17 unbeatable ideas to reduce churn rate

    Preventing churn is key to improving revenue For subscription-based businesses like SaaS companies, churn rate is a crucial metric that determines overall performance. Simply put, churn rate is the rate at which customers cut ties with your service during a given period. This percentage gives you a clear idea […] Click here to go to

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  • Strategic programs defining marketing departments [#ChartoftheDay]

    • July 30, 2016
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    Strategic programs defining marketing departments [#ChartoftheDay]

    With the ever changing digital landscape, where do our CMO’s see the future of their marketing departments? The economist recently published their report The path to 2020: Marketers seize the customer experience , which is based on a global survey of 499 CMOs and senior marketing executives, plus in-depth […] Click here to go to

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  • The metrics measured by SaaS businesses [#ChartoftheDay]

    • July 30, 2016
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    The metrics measured by SaaS businesses [#ChartoftheDay]

    Does your SaaS business measure these key metrics? New research from Totango reveals the metrics that are being tracked by most Saas businesses. Their survey of over 300 SaaS businesses found that whilst the vast majority measure basic metrics like churn and web visitors, surprisingly few measure customer retention […] Click here to go to

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  • The top 10 strategies to turn data into actionable analytics

    • July 29, 2016
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    The top 10 strategies to turn data into actionable analytics

    Leading digital analytics experts share how to effectively use data and analytics The number of data sources that are available is growing every day. For some of us this might be a good thing, but for many digital marketers it brings up a lot of challenges to deal with. […] Click here to go to

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  • Retail Website Design – The Perfect Product Category Listing Page

    • July 22, 2016
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    Retail Website Design – The Perfect Product Category Listing Page

    Recommended best practices for Product Listing Pages This is the third in my series of posts to share best practices on design and user experience for retail sites. My post aims to give you some tips to consider for testing improvements and designing your Product Listing Page (PLP). For […] Click here to go to

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  • Five good reasons for you to reconsider your digital procurement processes

    • July 22, 2016
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    Five good reasons for you to reconsider your digital procurement processes

    An honest and frank look at the often flawed digital procurement process from the [supplier] dark side The software procurement process is fundamentally flawed. It’s a waste of time and I’d go as far to say that neither the buyer nor the supplier ever really get the result they […] Click here to go to

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  • Is brand awareness still an option?

    • July 22, 2016
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    Is brand awareness still an option?

    There are major obstacles to using brand awareness as a marketing objective Over the past decade marketers have relied on quantity based measurements as a proxy for campaign performance. The volume of impressions, clicks and likes indicates that people see the ads and find them relevant and compelling. But […] Click here to go to

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