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The new collaboration economy
- August 28, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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Technology is creating a new generation of companies that increasingly choose to collaborate as a coordinated ecosystem, even if they have overlapping or competitive offerings. This transparent way of doing business is transforming the way services are delivered and products are developed. There are a number of factors propelling […] Click here to go to
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Email – the Perfect Post-Brexit Channel
- August 28, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Find out why email should be a big focus for you post-Brexit and get some tips on campaigns to implement I was in the South of France when the referendum result happened. The enormity of it hit me quite hard while surrounded by such kind and engaging people, all […] Click here to go to
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Google to start penalizing sites using pop-ups [@Smartinsights Alert]
- August 28, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![Google to start penalizing sites using pop-ups [@Smartinsights Alert]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/08/google-mobile-friendly-label.png)
Google has announced they will penalize rankings of mobile sites with "intrusive interstitials" (Pop-up ads or email capture lightboxes) Continuing their ongoing push for the "perfect" mobile experience Google has announced via the Official Webmasters Blog " two upcoming changes to mobile search results that make finding content easier […] Click here to go to
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Growing up in the intelligence era
- August 28, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Information technology shifted 15 years ago from perpetually licensed, on-premise software to Software as a Service (SaaS). The shift created significant opportunities for startups, but led to the death of companies that ignored the change. These companies were stunned to find that traction was not enough to interest investors […] Click here to go to
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Lead Generation Outsourcing: The Pros and Cons
- August 28, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Disscussing the advantages and pitfalls out outsourcing your lead gen Do we outsource or keep in-house? That is the question. Let me specify in advance that by outsourcing lead generation I mean transferring the whole process to an outside supplier . You set goals and in turn, you get […] Click here to go to
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Which online activities primarily drive customer retention for your organization? [#ChartoftheDay]
- August 28, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![Which online activities primarily drive customer retention for your organization? [#ChartoftheDay]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/08/Screen-Shot-2016-08-26-at-16.46.50-700x179.png)
Retention strategy often takes a backseat in marketing efforts, find out what leading global travel brands are doing to combat this. Performance Horizon and WBR Digital have recently joined forces to publish the Benchmarking Performance Marketing and Digital Strategy in the Travel Industry Report, which we got a sneak […] Click here to go to
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What this month’s Jet.com sale means for the future of retail
- August 28, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
One in ten retail sales in the United States –- a projected $373 billion in 2016 -– happens online. Forrester predicts total U.S. online retail will grow to $500 billion by 2020. That number will only continue to increase globally as more businesses take core operations to the web. […] Click here to go to
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Big data’s humble beginnings
- August 17, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Clicks. Once upon a time they were the most powerful tool in assessing online ad performance. A humble beginning, but much has changed. The data-driven measurement and predictive analytics technologies that launched adtech and expanded to marketing are now being applied to nearly everything — and yet, it’s easy […] Click here to go to
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The IoT threat to privacy
- August 17, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Christine Bannan, winner of the 2016 Edelson PC Consumer Privacy Scholarship , is a third-year student at the University of Notre Dame Law School and is currently a legal intern at the Electronic Frontier Foundation. How to join the network As the Internet of Things becomes more widespread, consumers […] Click here to go to
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What marketing email heat maps can teach us about creating eye catching emails [Infographic]
- August 17, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![What marketing email heat maps can teach us about creating eye catching emails [Infographic]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/08/marketing-email-heat-maps-infographic-800x550.jpeg)
Simple messaging, clean design and the use of white space to steer the eye are key to effective email designs. While many companies do email marketing effectively, the ones that don’t often are slow to learn from their mistakes. Companies will spend big marketing budgets only to be disappointed […] Click here to go to