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Digital Marketing Models: 4Cs for marketing communications
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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How to use the 4Cs to refine your value proposition The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book ‘Foundations of Marketing’ (2009). Once a business has segmented its marketing and identified the […] Click here to go to
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The emerging Darwinian approach to analytics and augmented intelligence
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Much has been made about the business implications of recent, rapid advancements in cognitive computing — that is, the possibility of advanced analytics tools to help human knowledge workers glean actionable insight from vast and deep lakes of historical, transactional and machine-generated information. When utilized well , cognitive tools […] Click here to go to
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We’re at peak complexity — and it sucks
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
How to join the network Virtually all companies are doing digital transformation wrong. We’re placing it around the edge, keeping it at arm’s length, like it’s a problem and not an opportunity. If companies are to succeed, we need to rebuild around what’s possible, with the greatest toolkit we’ve […] Click here to go to
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15 Social Media & Search Engine Marketing Trends in 2016
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
2016 has been an exciting year in the world of search engine optimization and social media marketing – what are the main developments to inform your marketing? The two fields of social media and search are constantly evolving, with plenty of changes that prompt shifts in consumer and marketer […] Click here to go to
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Understanding the economy of the crowd
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
When you think about crowdsourced work, you probably think about Mechanical Turk and, maybe, Uber. On the one hand, an anonymous platform where people feel like mechanical parts. On the other hand, a face-to-face platform where people are rapidly obsolescing and doomed to be replaced by robots . I […] Click here to go to
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Insourcing vs Outsourcing for Digital Marketing
- August 28, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Which digital marketing activities you should keep inhouse or outsource? The companies that continue to move to a more integrated digital model while managing their Digital Transformation process , may be left wondering which activities are best to be outsourced and which are preferable to keep in-house. It is […] Click here to go to
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How to use offline success to create an online presence
- August 28, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
A true omnichannel strategy makes the most of offline not just online Consider the main ingredients to a sale when a customer is in your place of business. You have product placements that suggest what a customer should buy, education on the products and services you are selling, the […] Click here to go to
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From header to footer: The Anatomy of the perfect email [Infographic]
- August 28, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![From header to footer: The Anatomy of the perfect email [Infographic]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/08/anatomy-of-perfect-email-960x550.jpeg)
How to engage your audience by optimising every feature of your email Every email that you send to your clients has distinct elements. There’s the subject line, of course, as well as headline and body, to name just a few. And every single one of those elements has a […] Click here to go to
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How to structure a digital analytics team
- August 28, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
What are the ideal roles for an effective data analytics or business intelligence team? Creating teams within a business is a complex task, one that involves a wide range of skills, some of which are hard to quantify. Should you put similar people together in the hope they’ll ‘get […] Click here to go to
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6 Steps to Selecting a B2B Marketing Automation Platform
- August 28, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
The right vendor depends on your own personal requirements Marketing Automation vendors are not one-size-fits-all. It is important that you choose the right vendor for your specific business requirements as B2B companies have more complex and longer buyer journeys and more people involved in the buying process. Your Marketing […] Click here to go to