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How to review your customer vs visitor demographic profiles in Google Analytics
- June 20, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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Did you know this data is available? Many don’t! #ChartOfTheDay Something a little different for this #ChartOfTheDay; rather than sharing Internet technology adoption or benchmarking stats I’m sharing one of our reports in Google Analytics. The reason? In a couple of recent consulting workshops with our members, I’ve recommended […] Click here to go to
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Businesses can now tell if a Facebook ad led you to shop at their stores
- June 19, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
A new type of Facebook ad shows you nearby stores, then tracks whether or not you visit them. Facebook’s advertisers now have a better understanding of how much of your mall shopping might have been inspired by their ads. The social network just rolled out a new feature that […] Click here to go to
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New trends affecting the B2B marketing industry this year
- June 19, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Now that we’re half-way through 2016, it’s a good time for B2B marketers to review the marketing tactics they’ve been using so far this year, and assess their effectiveness against the industry average. B2B has often lagged behind B2C in previous years, as whilst B2C has embraced new digital […] Click here to go to
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Preparing for the future of mobile: best practices
- June 19, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
New trends in the Mobile Internet space are changing the game quickly Mobile devices and their use in our daily lives are changing the game for developers and marketers alike, and it is happening a lot quicker than we think. The mobile space has been gaining serious interest as […] Click here to go to
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What Pinterest learned in two years working on its search engine
- June 17, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
About two years ago, Pinterest launched a different flavor of search engine called Guided Search. Instead of relying on deep data on the user, it would create a network of related topics that users can dive deep into. The idea being that a search like “iPhone” would net additional […] Click here to go to
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Using email addresses for re-targeting
- June 16, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
You can do a lot more with your email address list than just email them Depending on the size of the business you work for, you might have an email list of hundreds, thousands or millions. You already know your email list is valuable because email marketing is one […] Click here to go to
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Correcting the 5 most common SEO Copywriting myths
- June 16, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Applying common sense when optimising your content for SEO and readers Myths of good and bad practices in online marketing tend to be shared and reshared and can become self-perpetuating, so it can be confusing for newcomers to online marketing to understand what will work and what wont. Given […] Click here to go to
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Apple to introduce search ads on App Store along with changes to app review, discovery and splits
- June 15, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Just ahead of its annual WWDC conference, Apple has announced a series of changes to its App Store, aimed at improving the experience for both developers and consumers alike. According to Senior Vice President of Worldwide Marketing, Phil Schiller, who took over the App Store in December , the […] Click here to go to
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New research shows the latest social selling trends
- June 15, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Social is the perfect way to influence your potential customers Social selling is much discussed and often overused. People sending out endless tweets about your products gets tiring fast, and is unlikely to get anyone’s attention. But if you can leverage the power of social media to influence your […] Click here to go to
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Olly has built a breakout brand in a crowded space: Here’s how
- June 15, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Vitamins and venture capital might not seem like the most natural fit, but a number of related companies has attracted capital from tech investors in recent years, including SmartyPants, which makes a gummy vitamin , and Elysium Health, a supplements company that counts a former venture capitalist as a […] Click here to go to