• Which are the most important e-commerce traffic sources?

    • June 23, 2016
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    Which are the most important e-commerce traffic sources?

    Data from 65 million ecommerce orders shows the crucial sources of traffic for ecommerce websites Ecommerce and online retail is a booming sector, but because the latest marketing techniques change so rapidly it can be tricky to keep up with the latest trends whilst also keeping your feet on […] Click here to go to

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  • Is your small business properly positioned for meaningful growth?

    • June 23, 2016
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    Is your small business properly positioned for meaningful growth?

    Image: Mashable Studios Nobody can predict the future, but you can take steps to ensure your business’ success down the road. Business development is a cornerstone of long-term growth planning, and it’s never too early to start. Whether you’re taking on partnership deals or expanding into new markets, business […] Click here to go to

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  • The evolution of the mobile payment

    • June 23, 2016
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    The evolution of the mobile payment

    How to join the network It’s anticipated that there will be more than 4.8 billion individuals using a mobile phone by the end of 2016. A recent report noted that 39 percent of all mobile users in the U.S. had made a mobile payment in 2015. This is up […] Click here to go to

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  • New Facebook features allow the tracking of in-store visits and more [@SmartInsights Alert]

    • June 23, 2016
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    New Facebook features allow the tracking of in-store visits and more [@SmartInsights Alert]

    3 new features make Facebook ads a tempting prospect for bricks and mortar retailers 9 out of 10 retail sales still take place in-store, despite everything you hear about shopping moving online. Mobile is a great facilitator of in-store purchasing, with people using their phones to research purchases and […] Click here to go to

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  • 5 landing page trends to boost conversions in 2016 and beyond

    • June 23, 2016
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    5 landing page trends to boost conversions in 2016 and beyond

    Landing pages are a key tool in your CRO arsenal So, you’ve already invested a considerable amount of time, money and resources on developing a fully-functional and navigable site. What next? You plan to set a budget for PPC ads, social media and email marketing in order to drive […] Click here to go to

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  • Liftoff delivers personalized ads that are designed to drive actions, not installs

    • June 23, 2016
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    Liftoff delivers personalized ads that are designed to drive actions, not installs

    Mobile marketing startup Liftoff pitches itself as a way for mobile advertisers to focus on what really matters — not installs, but rather purchases and other actions that result in revenue. It’s not a unique idea. After all, we’re seeing more platforms adopting ads designed for re-engagement — in […] Click here to go to

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  • Data-driven examples of increasing landing page conversion

    • June 20, 2016
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    Data-driven examples of increasing landing page conversion

    Examples of applying proven techniques to create higher converting landing pages Your landing page serves as your first impression to your site visitors. When you give them a great first-time experience, then they will want to explore further, even go as far as making purchases, returning and giving you […] Click here to go to

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  • Mobile payments rapidly emerging from the hype cycle [#ChartoftheDay]

    • June 20, 2016
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    Mobile payments rapidly emerging from the hype cycle [#ChartoftheDay]

    Mobile payment search peaked in late 2014. Now the market is maturing. In the classic new technology hype cycle the key stages defined by Gartner are New Innovation > Inflated Expectations > Disillusionment > Regained confidence > Productivity. The chart below from Google Trends shows how 3 of the […] Click here to go to

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  • Does your brand purpose drive your digital strategy?

    • June 20, 2016
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    Does your brand purpose drive your digital strategy?

    Is there a growing disconnect between a brand and its digital marketing strategy? Failing to adjust and implement a clearly defined digital strategy could be due to the disconnect between a brand, its purpose and the digital tactics used to meet company objectives. With the brand’s purpose not clearly […] Click here to go to

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  • Keeping digital skills relevant in an agency

    • June 20, 2016
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    Keeping digital skills relevant in an agency

    If you think life is a continuous learning experience, then consider working in a digital marketing agency as a microcosm of this experience. Flux, evolution and transformation are a constant theme in digital marketing. Digital marketers have to keep up to date with the latest technology, upskill on a […] Click here to go to

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