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Digital Marketing Models: Hofacker’s 5 Stages of information processing
- July 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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Use Hofacker’s 5 states of information processing to understand how your web copy communicates with your intended audience Professor Charles Hofacker originally created the 5 stages of information processing in his book ‘Internet Marketing’ originally published in 2000. It was intended to help marketers and advertisers consider how well […] Click here to go to
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4 big AdWords changes annouced at the Google Summit
- June 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Bigger text ads, separate device bids, responsive display ads and new ads on Google Maps As expected, there were plenty of big announcements at the 2016 Google Performance Summit . AdWords was the star of this year’s show and Google revealed a string of big changes coming soon to […] Click here to go to
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Marketing spend accounts for ever greater percentage of firms budgets [#ChartoftheDay]
- June 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![Marketing spend accounts for ever greater percentage of firms budgets [#ChartoftheDay]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/06/Screen-Shot-2016-06-22-at-10.16.20-1110x550.png)
Marketers can expect greater slice of the pie in 2016 The latest data from CMO.com’s 2016 survey shows a healthy increase in the percentage of firms revenues going on marketing. This is good news for marketers, who will be able to use the additional funds to try new campaigns […] Click here to go to
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Introducing Ecommerce success mapping
- June 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Using Cause-and-effect or Ishikawa fishbone diagrams for marketing analysis and management If you’re involved with managing Ecommerce, there are many inter-related marketing activities that are important for success. With the increasingly complex range of channels companies use for communications today and alternative customer journeys on site, mastering best practices […] Click here to go to
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7 Wonders of the Social Listening World
- June 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Using social listing to respond to your customers before they contact you Let’s put the wonders away for now. Let’s talk business. How do you know what people say about your company? How do you detect unhappy customers who don’t tell you in your face that your product sucks, […] Click here to go to
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The State of Digital Marketing 2016 [Infographic]
- June 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![The State of Digital Marketing 2016 [Infographic]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/06/State-Of-Digital-Transformation-AMENDED-800x550.jpeg)
What works best in Digital marketing today? In our latest infographic we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective. To create it, we blended the latest research from the best sources for digital marketing consumer adoption stats […] Click here to go to
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The average marketing budget spends 48% on advertising, but how does it breakdown?
- June 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Not too long ago, broadcast and print reigned supreme, taking up a huge quantity of the advertising budgets. Then, along came the internet and began to shake things up. The ability to accurately measure how adverts were performing was all too enticing and we have now seen a shift […] Click here to go to
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What goes into a successful landing page?
- June 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
What a high converting landing page needs Being a digital marketer is simple. All that’s required is to get people to do exactly what you want them to do. That is: act. That act may be as basic as wanting them to click on a CTA button to “learn […] Click here to go to
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Understanding Digital Transformation
- June 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
An introduction to the what, why and how of digital transformation covering examples and 5 key challenges to overcome We’re working in an era where the development of technology exceeds companies’ capabilities to manage the challenges created by the technology. New platforms, apps and tools are emerging daily and […] Click here to go to
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International Ecommerce Strategy
- June 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Creating an International Retail Ecommerce Plan : Defining the Pros, Cons and 10 Steps to Start Planning The UK & the US are very strong markets from an online trading point of view: the US is second in the world, and the UK third in the world in retail […] Click here to go to