• Amazon Vs Porn: A case study in audience engagement

    • September 7, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Perspectives
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    1

    A good way to measure engagement for a website should be to compare it against Porn websites. So, I compared Amazon (All over the world) with Pornhub & Xvideos (Highest ranked in the US and the World respectively). Of course I included Amazon.in for the indian perspective on things. Here are the highlights: 1. Worldwide,

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  • What is TF*IDF and how can it be used as a new approach for content optimisation?

    • June 17, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
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    What is TF*IDF and how can it be used as a new approach for content optimisation?

    Using TF*IDF for keyword research, to assess your Term Weight and improve your SEO Keyword Density is a term frowned upon, and right it should be! It was used in such a way that the content wouldn’t look natural, as you keep reading the same word over and over […] Click here to go to

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