• The Basics Of SEO Copywriting: How to write for search engines and get more traffic

    • August 5, 2016
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    The Basics Of SEO Copywriting: How to write for search engines and get more traffic

    Once upon a time, people were the only possible intended audience for a piece of writing. Sure, you could run it by your dog for a bit of creative input, but his opinion was rarely useful, and invariably involved the addition of ‘woofs’ at inappropriate points. Now we write […] Click here to go to

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  • Three strategic planning tools to shape your multichannel marketing strategy

    • August 4, 2016
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    Three strategic planning tools to shape your multichannel marketing strategy

    A review of different frameworks covering the customer journey, brand and content Today, consumers do not search, engage and consume information within individual channels while making purchase decisions. Their journeys are fluid and choices are influenced by multiple channels, devices and screens, and a vast array of content, both […] Click here to go to

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  • OmniVirt brings 360-degree advertising to big publishers

    • August 4, 2016
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    OmniVirt brings 360-degree advertising to big publishers

    is promising to help publishers and advertisers tap into the potential of virtual reality. OmniVirt It’s not the only startup working on VR/360-degree ads (competitors include Immersive Media and VirtualSky ), but co-founder and COO Michael Rucker said OmniVirt stands out by offering a 360-degree ad experience in the […] Click here to go to

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  • 7 CRO tactics for your ecommerce store

    • August 4, 2016
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    7 CRO tactics for your ecommerce store

    Ingredients to increase your Ecommerce conversions Let’s take a moment and think about your favourite shoe brand – Is it really a brand or is it an Ecommerce store just like any other? How did it became your favourite? Well, the answer is straightforward. Of the online brands that […] Click here to go to

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  • 3 SEO and Branding Mistakes your small business might be making

    • August 4, 2016
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    3 SEO and Branding Mistakes your small business might be making

    In your mission to compete with the big guns, are you underutilizing these small business branding hacks? When you’re trying to boost your online visibility, it’s hard to know what tools to use, what methods you should be targeting and how to effectively measure results, especially when you’re already […] Click here to go to

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  • Strategic programs defining marketing departments [#ChartoftheDay]

    • July 30, 2016
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    Strategic programs defining marketing departments [#ChartoftheDay]

    With the ever changing digital landscape, where do our CMO’s see the future of their marketing departments? The economist recently published their report The path to 2020: Marketers seize the customer experience , which is based on a global survey of 499 CMOs and senior marketing executives, plus in-depth […] Click here to go to

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  • 17 unbeatable ideas to reduce churn rate

    • July 30, 2016
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    17 unbeatable ideas to reduce churn rate

    Preventing churn is key to improving revenue For subscription-based businesses like SaaS companies, churn rate is a crucial metric that determines overall performance. Simply put, churn rate is the rate at which customers cut ties with your service during a given period. This percentage gives you a clear idea […] Click here to go to

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  • How to launch an effective Snapchat campaign [Infographic]

    • July 30, 2016
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    How to launch an effective Snapchat campaign [Infographic]

    Launching a brand ‘Snapchat Takeover’ Snapchat now has over 130 million daily active users and is growing rapidly. Snapchat is popular with users of 20s and under , so potentially, it’s a great way to reach younger consumers as it’s offering grows more mature. Top influencers on Snapchat are […] Click here to go to

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  • Top 10 tools for market researchers

    • July 30, 2016
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    Top 10 tools for market researchers

    These tools will help you deliver better market research Nowadays there is a great variety of different useful tools for market researchers that are free to use. Today you can use such instruments to enhance your business and significantly improve effectiveness of your work. But the wide selection means […] Click here to go to

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  • New report shows the state of B2B social media

    • July 29, 2016
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    New report shows the state of B2B social media

    Essential lessons from the top B2B brands across different verticals Trackmaven analysed the social media content from 316 leading B2B brands on the 5 largest social networks over the past 12 months, so you can benchmark your own B2B social media efforts against some of the best in the […] Click here to go to

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