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5 shocking stats from industry insiders revealing the decline of news publishers
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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Social media is massively disrupting the online news industry The era of online publishers may be coming to its end. More and more statistics are showing that people receive news from sites such as Facebook rather than going to traditional media sources. Furthermore, once people read news from social […] Click here to go to
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6 Reasons why Google Bots are not crawling your blog post
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
How to make sure Google knows about your content Even if you’re arachnophobic, there’s one kind of spider you want on your website. Search bots. These ‘spiders’ crawl through your pages looking for what to show search engine users and save a cached image of what they find. When […] Click here to go to
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Missed the data boat? 3 ways to recover your mobile strategy
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
How to get your mobile strategy back on track Next-generation mobile strategies depend on having a solid data strategy. Consumers have little tolerance for generic content that doesn’t speak directly to their interests, so most Fortune 500 companies have shifted toward customized experiences. Good user experiences revolve around effective […] Click here to go to
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How do social signals impact your search ranking?
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
There is a link but not in the way some marketers like to think. One question that refuses to go away in search marketing is how social signals impact organic ranking. Google tells us there’s not much going on here but a large section of marketers seem to think […] Click here to go to
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5 Essential content curation tools
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Use these tools to find and curate quality content Content marketing continues to grow in importance with brands investing more in both content generation and distribution. These tools help with a wide variety of tasks for content generation from ideas for headlines and blog articles to easy-to-use image and […] Click here to go to
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Conversion Rate Optimisation for Mobile
- August 9, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Where to focus your efforts to improve mobile conversion performance by using the full range of mobile user research techniques and tools For the past few years in the digital industry every year has talked about as ‘the year of mobile’. Despite this, many digital marketeers are still focusing […] Click here to go to
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Real-time web analytics- how to read a visitor’s emotions without a camera
- August 9, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Read your customer’s digital body language to discover what they really want This year has seen big companies make emotional measurement a regular part of their product planning. Marketers around the world can no longer afford to ignore this simmering trend. It’s time to sit up and take notice […] Click here to go to
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5 tactical changes your content strategy needs to stay relevant
- August 9, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
How to keep your content strategy cutting edge We’re entering a new era of content marketing, and if you’re like the majority of content marketers out there, you probably haven’t adapted. Competition is fierce, and if you want to remain relevant and visible for your target audience, you have […] Click here to go to
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Learn News Feed strategy from Facebook VP Adam Mosseri at Disrupt SF
- August 9, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Come to TechCrunch’s Disrupt SF conference to hear how your company can win at and adapt to the Facebook News Feed. We’ll have Facebook’s VP of Product Management for News Feed Adam Mosseri about what gets seen and what doesn’t, and how to take capitalize on its frequent algorithm […] Click here to go to
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How Google Analytics ruined marketing
- August 9, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
How to join the network Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame. In the just over 10 years […] Click here to go to