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Is the money you are investing in video making a difference?
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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These benefits and examples of video marketing show why video should now be an essential digital marketing tactic The short answer would be “yes”. Investing in a robust and high-quality video digital marketing strategy is well worth it, and it’s helping more than you can imagine. If your video […] Click here to go to
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A new tool for comparing marketing technologies
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
New ‘SimilarTech’ service from SimilarWeb promises to help marketers compare martech stacks We love any tool which helps marketers do their jobs better, which is why we created an infographic breaking down 150 of the best marketing tools into 30 different categories. But we aren’t the only ones. SimilarWeb […] Click here to go to
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You earn a million dollars a year and can’t get funded?
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
How to join the network The funding environment is so overheated that it often seems like no idea is too silly to attract investment. You might be surprised by how many companies struggle to raise money — even those that manage to bootstrap their way to a million dollars […] Click here to go to
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How to develop an integrated Paid Search and SEO strategy for ecommerce
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Examples and best practice advice on how to maximise your digital marketing reach with an integrated PPC and SEO approach. When it comes to digital marketing, pay per click (PPC) advertising and search engine optimisation (SEO) are arguably two sides of the same coin. However, all too often companies […] Click here to go to
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Dynamic content grabs readers’ attention and keeps it longer
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
What is dynamic content and how can you use it to meet your objectives? Any marketer will tell you that email marketing can be an excellent way of generating interest and revenue. In fact, almost three quarters of marketers (73%) think email marketing offers an ‘excellent’ to ‘good’ return […] Click here to go to
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6 ways to find B2B research survey respondents
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
The pain of finding B2B survey and user research respondents is real. Here are 6 solutions including free and paid services. Finding relevant survey respondents for market research projects can be hard and the cost can be eye watering too, particularly if you’re in a specialist B2B niche or […] Click here to go to
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Google Analytics demo account [@SmartInsights alert]
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![Google Analytics demo account [@SmartInsights alert]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/09/merchandise-store-550x404.png)
New tool for learning about Google Analytics Update: 1st September 2016 Jill Quick originally wrote this advisory for our blog on July 6th 2016 based on a briefing with Google. We’re now featuring it again since Google has now featured it in their update newslettter and on their Analytics […] Click here to go to
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7 SEO tips for small businesses and entrepreneurs
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Leverage local SEO and influencers to boost your business’s position in SERPs If you’re a small business looking to get noticed on the organic search landscape with a limited budget, you’ll need to pick your battles wisely and arm yourself with a realistic and informed approach. Here are some […] Click here to go to
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Agencies need to stop identifying problems, and start presenting solutions
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
And clients need to stop listening to their HiPPOs When I first meet a new client team, it’s always interesting to hear about how they got to where they are. It’s always different and often complex – but there are some similarities across the board – from multi £m […] Click here to go to
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Digital Marketing Models: 4Cs for marketing communications
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
How to use the 4Cs to refine your value proposition The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book ‘Foundations of Marketing’ (2009). Once a business has segmented its marketing and identified the […] Click here to go to