• Is the money you are investing in video making a difference?

    • September 5, 2016
    • Posted by: Digital Devil's Advocate
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    Is the money you are investing in video making a difference?

    These benefits and examples of video marketing show why video should now be an essential digital marketing tactic The short answer would be “yes”. Investing in a robust and high-quality video digital marketing strategy is well worth it, and it’s helping more than you can imagine. If your video […] Click here to go to

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  • A new tool for comparing marketing technologies

    • September 5, 2016
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    A new tool for comparing marketing technologies

    New ‘SimilarTech’ service from SimilarWeb promises to help marketers compare martech stacks We love any tool which helps marketers do their jobs better, which is why we created an infographic breaking down 150 of the best marketing tools into 30 different categories. But we aren’t the only ones. SimilarWeb […] Click here to go to

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  • You earn a million dollars a year and can’t get funded?

    • September 5, 2016
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    You earn a million dollars a year and can’t get funded?

    How to join the network The funding environment is so overheated that it often seems like no idea is too silly to attract investment. You might be surprised by how many companies struggle to raise money — even those that manage to bootstrap their way to a million dollars […] Click here to go to

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  • 6 ways to find B2B research survey respondents

    • September 5, 2016
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    6 ways to find B2B research survey respondents

    The pain of finding B2B survey and user research respondents is real. Here are 6 solutions including free and paid services. Finding relevant survey respondents for market research projects can be hard and the cost can be eye watering too, particularly if you’re in a specialist B2B niche or […] Click here to go to

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  • How to develop an integrated Paid Search and SEO strategy for ecommerce

    • September 5, 2016
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    How to develop an integrated Paid Search and SEO strategy for ecommerce

    Examples and best practice advice on how to maximise your digital marketing reach with an integrated PPC and SEO approach. When it comes to digital marketing, pay per click (PPC) advertising and search engine optimisation (SEO) are arguably two sides of the same coin. However, all too often companies […] Click here to go to

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  • Dynamic content grabs readers’ attention and keeps it longer

    • September 5, 2016
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    Dynamic content grabs readers’ attention and keeps it longer

    What is dynamic content and how can you use it to meet your objectives? Any marketer will tell you that email marketing can be an excellent way of generating interest and revenue. In fact, almost three quarters of marketers (73%) think email marketing offers an ‘excellent’ to ‘good’ return […] Click here to go to

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  • Google Analytics demo account [@SmartInsights alert]

    • September 5, 2016
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    Google Analytics demo account [@SmartInsights alert]

    New tool for learning about Google Analytics Update: 1st September 2016 Jill Quick originally wrote this advisory for our blog on July 6th 2016 based on a briefing with Google. We’re now featuring it again since Google has now featured it in their update newslettter and on their Analytics […] Click here to go to

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  • 7 SEO tips for small businesses and entrepreneurs

    • September 5, 2016
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    7 SEO tips for small businesses and entrepreneurs

    Leverage local SEO and influencers to boost your business’s position in SERPs If you’re a small business looking to get noticed on the organic search landscape with a limited budget, you’ll need to pick your battles wisely and arm yourself with a realistic and informed approach. Here are some […] Click here to go to

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  • Agencies need to stop identifying problems, and start presenting solutions

    • September 5, 2016
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    Agencies need to stop identifying problems, and start presenting solutions

    And clients need to stop listening to their HiPPOs When I first meet a new client team, it’s always interesting to hear about how they got to where they are. It’s always different and often complex – but there are some similarities across the board – from multi £m […] Click here to go to

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  • 15 Social Media & Search Engine Marketing Trends in 2016

    • September 5, 2016
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    15 Social Media & Search Engine Marketing Trends in 2016

    2016 has been an exciting year in the world of search engine optimization and social media marketing – what are the main developments to inform your marketing? The two fields of social media and search are constantly evolving, with plenty of changes that prompt shifts in consumer and marketer […] Click here to go to

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