• 6 essential types of SEO Tools for 2016

    • June 16, 2016
    • Posted by: Digital Devil's Advocate
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    6 essential types of SEO Tools for 2016

    Will you be using the full range of Free, Freemium and Paid tools available to review and improve your SEO and content marketing effectiveness? To compete with SEO, it’s essential to have the best tools at your fingertips enabling you to find new opportunities, save time and keep track […] Click here to go to

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  • Applying the 70:20:10 rule to marketing technology

    • June 16, 2016
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    Applying the 70:20:10 rule to marketing technology

    A framework to help you get the best results from marketing tools You don’t need me to tell you that there are a lot of different options when it comes to marketing technology. Just one look at Scott Brinker’s infamous martech graphic shows just how bamboozling the 3000+ strong […] Click here to go to

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  • Software is still eating the world

    • June 15, 2016
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    Software is still eating the world

    Marc Andreessen penned his famous “ Why Software Is Eating the World ” essay in The Wall Street Journal five years ago. Today, the idea that “every company needs to become a software company” is considered almost a cliché. No matter your industry, you’re expected to be reimagining your […] Click here to go to

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  • Microsoft bets on Apache Spark to power its big data and analytics services

    • June 14, 2016
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    Microsoft bets on Apache Spark to power its big data and analytics services

    Microsoft today announced that it is making a serious commitment to the open source Apache Spark cluster computing framework. After dipping its toes into the Spark ecosystem last year , the company today launched a number of Spark-based services out of preview and announced that the on-premises version of […] Click here to go to

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  • How marketing budgets are shifting in 2016 [#ChartoftheDay]

    • June 13, 2016
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    How marketing budgets are shifting in 2016 [#ChartoftheDay]

    Digital budgets increase in 2016 Good news for digital marketers where they can make the business case for more investment in digital media and technology ! Over half of digital marketing departments will see growing budgets this year. Some 55% of organisations will be either increasing both their digital […] Click here to go to

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  • Artificial intelligence is changing SEO faster than you think

    • June 11, 2016
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    Artificial intelligence is changing SEO faster than you think

    How to join the network By now everyone has heard of Google’s RankBrain , the new artificial intelligence machine learning algorithm that is supposed to be the latest and greatest from Mountain View, Calif. What many of you might not realize, however, is just how fast the SEO industry […] Click here to go to

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  • Are buyouts the new IPOs?

    • June 11, 2016
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    Are buyouts the new IPOs?

    Buyouts may replace IPOs as the exit of choice for tech companies in the coming months. This comes as the number of startups unable to exit into a frozen market continues to grow. With only two tech IPOs so far in 2016, and poor market returns for the majority […] Click here to go to

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  • Improving marketing using Growth Hacking

    • June 5, 2016
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    Improving marketing using Growth Hacking

    Growth Hacker Marketing Report by Ryan Holiday – Book Review covering 4 key areas of focus for Growth Hacking A little while back Dave Chaffey asked in a Smart Insights post, ” What can businesses learn from growth hacking “. This post introduced the Growth Hacking approach and how […] Click here to go to

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  • What you can learn from three brands that went viral

    • June 5, 2016
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    What you can learn from three brands that went viral

    There’s no magic formula for going viral, but there are ways to boost your chances. You’ve heard the success stories: A brand creates content that takes off unexpectedly and elevates its reach and influence dramatically. So how do you make it happen for yourself? There’s not a magic formula, […] Click here to go to

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