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7 Web design trends for 2016
- July 11, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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Examples of the latest trends in creating desktop and mobile digital experiences In this article I’m going to review the trends in digital experience design that we’ve seen so far in 2016. As a designer and developer, I’ve written about such trends before, but this is the first year […] Click here to go to
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The reality of AR/VR survival
- July 11, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
How to join the network VR will be big, AR will be bigger ( and take longer ). But as in most early-stage tech markets, growth will be curved , not straight. There will be a few billion dollars of revenue this year, a progressive ramp in 2017 and […] Click here to go to
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Reviewing marketing team structures as part of Digital transformation
- July 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
The latest Smart Insights research study shows how common Digital Transformation projects or programme are today with 30% already having a programme up & running and 31% planning to within the next year. Yet, digital transformation doesn’t occur overnight. There are a series of steps to go through to […] Click here to go to
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KPIs for measuring content marketing ROI
- July 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
5 Questions to help set, manage and review your content marketing effectiveness As we accept that our consumers are learning about, and navigating through, more and more information about our brand, organisation, industries or topic areas as they research online, we’re needing to deploy more sophisticated strategies in order […] Click here to go to
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Introducing Ecommerce success mapping
- June 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Using Cause-and-effect or Ishikawa fishbone diagrams for marketing analysis and management If you’re involved with managing Ecommerce, there are many inter-related marketing activities that are important for success. With the increasingly complex range of channels companies use for communications today and alternative customer journeys on site, mastering best practices […] Click here to go to
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7 Wonders of the Social Listening World
- June 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Using social listing to respond to your customers before they contact you Let’s put the wonders away for now. Let’s talk business. How do you know what people say about your company? How do you detect unhappy customers who don’t tell you in your face that your product sucks, […] Click here to go to
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Understanding Digital Transformation
- June 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
An introduction to the what, why and how of digital transformation covering examples and 5 key challenges to overcome We’re working in an era where the development of technology exceeds companies’ capabilities to manage the challenges created by the technology. New platforms, apps and tools are emerging daily and […] Click here to go to
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New Facebook features allow the tracking of in-store visits and more [@SmartInsights Alert]
- June 23, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![New Facebook features allow the tracking of in-store visits and more [@SmartInsights Alert]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/06/Screen-Shot-2016-06-15-at-16.01.09.png)
3 new features make Facebook ads a tempting prospect for bricks and mortar retailers 9 out of 10 retail sales still take place in-store, despite everything you hear about shopping moving online. Mobile is a great facilitator of in-store purchasing, with people using their phones to research purchases and […] Click here to go to
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Does your brand purpose drive your digital strategy?
- June 20, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Is there a growing disconnect between a brand and its digital marketing strategy? Failing to adjust and implement a clearly defined digital strategy could be due to the disconnect between a brand, its purpose and the digital tactics used to meet company objectives. With the brand’s purpose not clearly […] Click here to go to
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How to review your customer vs visitor demographic profiles in Google Analytics
- June 20, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Did you know this data is available? Many don’t! #ChartOfTheDay Something a little different for this #ChartOfTheDay; rather than sharing Internet technology adoption or benchmarking stats I’m sharing one of our reports in Google Analytics. The reason? In a couple of recent consulting workshops with our members, I’ve recommended […] Click here to go to