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How Google Analytics ruined marketing
- August 9, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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How to join the network Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame. In the just over 10 years […] Click here to go to
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A review of the costs and benefits of more investment in CRO / analytics
- August 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
According to the Customer Journeys research we conducted with the eCommerceExpo conference, surprisingly few business are actively involved in CRO – 33% of companies have limited or zero conversion rate optimisation (CRO) activity. Instead, it seems that many people / business are opting for reinvention every few years and […] Click here to go to
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Managing Conversion Rate Optimisation (CRO)
- August 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
A structured guide to improving leads and sales from your website You’d think Conversion Rate Optimisation would a “no-brainer”. You can get more leads/sales from your website without spending extra money on marketing for new visitors. Sold. But it seems as if the jargon and complexities of analytics can […] Click here to go to
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Medium naps Embedly to add to its list of publisher tools
- August 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Medium announced today that it has acquired Embed.ly to support publishers with backend APIs for embedding content. Embed.ly supports writers by providing analytics on content and customized recommendations and promotions. Their APIs are currently used by an all-star list of publishers including The New York Times, NPR, and The […] Click here to go to
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SEO Techniques That Startups Should Ignore or Fire the one Practicing them
- August 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Newbees in SEO (Search Engine Optimization) commit errors either in light of the fact that they don’t know about a few factors or because they don’t comprehend them accurately. SEO is a quick changing industry and what worked a couple of months back may not work today so you […] Click here to go to
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Top 10 tools for market researchers
- July 30, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
These tools will help you deliver better market research Nowadays there is a great variety of different useful tools for market researchers that are free to use. Today you can use such instruments to enhance your business and significantly improve effectiveness of your work. But the wide selection means […] Click here to go to
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The top 10 strategies to turn data into actionable analytics
- July 29, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Leading digital analytics experts share how to effectively use data and analytics The number of data sources that are available is growing every day. For some of us this might be a good thing, but for many digital marketers it brings up a lot of challenges to deal with. […] Click here to go to
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Is brand awareness still an option?
- July 22, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
There are major obstacles to using brand awareness as a marketing objective Over the past decade marketers have relied on quantity based measurements as a proxy for campaign performance. The volume of impressions, clicks and likes indicates that people see the ads and find them relevant and compelling. But […] Click here to go to
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Retail Website Design – The Perfect Product Category Listing Page
- July 22, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Recommended best practices for Product Listing Pages This is the third in my series of posts to share best practices on design and user experience for retail sites. My post aims to give you some tips to consider for testing improvements and designing your Product Listing Page (PLP). For […] Click here to go to
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Recommended design patterns and best practices for retail Search Results Page
- July 22, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
This is the 5th in the series looking at key Ecommerce pages, we hope it gives you some ideas for testing and improving your on-site search page. It’s a key page on retail sites, since a high proportion of sessions can involve a search and typically average order is […] Click here to go to