• Free online courses to improve your digital marketing skills

    • August 28, 2016
    • Posted by: Digital Devil's Advocate
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    Free online courses to improve your digital marketing skills

    Improve your skills to become a ‘T-shaped Marketer’ via these courses and tutorials When we look at where to focus our free blog content at Smart Insights, our main aim or filter we use is that the content must help digital marketers improve their skills or the results for […] Click here to go to

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  • Growing up in the intelligence era

    • August 28, 2016
    • Posted by: Digital Devil's Advocate
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    Growing up in the intelligence era

    Information technology shifted 15 years ago from perpetually licensed, on-premise software to Software as a Service (SaaS). The shift created significant opportunities for startups, but led to the death of companies that ignored the change. These companies were stunned to find that traction was not enough to interest investors […] Click here to go to

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  • What are the skills of the Perfect SEO Manager?

    • August 28, 2016
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    What are the skills of the Perfect SEO Manager?

    The top skills and attributes of an effective in-house SEO Manager To be a truly effective digital marketer, it’s important to develop a good range of skills and experience regardless of which digital discipline ( SEO , UX, analytics , social media ) you practice. For a couple of […] Click here to go to

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  • Big data’s humble beginnings

    • August 17, 2016
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    Big data’s humble beginnings

    Clicks. Once upon a time they were the most powerful tool in assessing online ad performance. A humble beginning, but much has changed. The data-driven measurement and predictive analytics technologies that launched adtech and expanded to marketing are now being applied to nearly everything — and yet, it’s easy […] Click here to go to

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  • Why LinkedIn should kill the résumé and replace it with the experience graph

    • August 17, 2016
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    Why LinkedIn should kill the résumé and replace it with the experience graph

    How to join the network Imagine a future where individuals can illustrate their progression of lifelong learning and training and its links to their real-world performance. In this version of the future, the once-ubiquitous résumé has been ousted by the experience graph. The graph itself will grow out of […] Click here to go to

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  • Researchers track the trackers through 20 years of the archived web

    • August 17, 2016
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    Researchers track the trackers through 20 years of the archived web

    Everywhere you go on the web, trackers are working to reconstruct your every move. But who tracks the trackers? That’s just what researchers at the University of Washington are doing, with purpose-built tools and liberal use of Internet Archive’s Wayback Machine. The Tracking Excavator project is an effort to […] Click here to go to

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  • The tactification of marketing has been the defining trend in our discipline for years. This is about to change.

    • August 13, 2016
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    The tactification of marketing has been the defining trend in our discipline for years. This is about to change.

    A look at marketing through the lens of economics I wouldn’t call Mark Ritson a hero of mine, that’d be far too lame and I’m sure he’d laugh at me if he found out. But I think he makes some rather important points and I tend to sit up […] Click here to go to

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  • Missed the data boat? 3 ways to recover your mobile strategy

    • August 13, 2016
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    Missed the data boat? 3 ways to recover your mobile strategy

    How to get your mobile strategy back on track Next-generation mobile strategies depend on having a solid data strategy. Consumers have little tolerance for generic content that doesn’t speak directly to their interests, so most Fortune 500 companies have shifted toward customized experiences. Good user experiences revolve around effective […] Click here to go to

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  • Conversion Rate Optimisation for Mobile

    • August 9, 2016
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    Conversion Rate Optimisation for Mobile

    Where to focus your efforts to improve mobile conversion performance by using the full range of mobile user research techniques and tools For the past few years in the digital industry every year has talked about as ‘the year of mobile’. Despite this, many digital marketeers are still focusing […] Click here to go to

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  • How Google Analytics ruined marketing

    • August 9, 2016
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    How Google Analytics ruined marketing

    How to join the network Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame. In the just over 10 years […] Click here to go to

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