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Improving targeting and segmentation approaches to boost conversion
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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A review of the popularity and effectiveness of different CRO approaches Segmentation and targeting are so important to delivering relevant marketing messages which boost conversion, yet the research suggests that many digital marketers are leaving money on the table because they are not serious enough about segmentation and targeting […] Click here to go to
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Statistics on Search Engine usage and adoption to inform your search engine marketing strategies and tactics
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Statistics help us turn data into information, allowing us to make informed and rational decisions and that’s exactly the purpose of this article. Hopefully, it will help you make better-informed decisions about the running of your search marketing. What is a Search Engine? First of all, I thought it […] Click here to go to
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The best digital marketing statistics sources in 2016?
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Our recommendations on the top 10 free sources for Global, European, UK, US, Asia and Latin America digital marketing statistics Online marketers love statistics about digital marketing. They allow us to review customer adoption of the latest digital platforms, make business cases for investment in marketing and allow us […] Click here to go to
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How digital has redefined go-to-market strategy
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Babar Khan Javed is an advertising journalist based in Kuala Lumpur. He’s a graduate of Squared, Google’s digital marketing strategy program. How to join the network We are all familiar with Careem , Easy Taxi and Dah Makan as disruptors. But how many of you know doctHERs ? doctHERs […] Click here to go to
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Facebook’s next big platform: Your camera
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Facebook can’t build everything. For a decade, its strategy has been to provide the canvas, then let developers paint it however they want. That’s because there’ll always be another game. Another app. Another…selfie filter? The hot trend in consumer social networking has progressed from text update sharing to gaming […] Click here to go to
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Researchers create temporary tattoos you can use to control your devices
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Image: MIT Media lab In the future, your tattoos could be much more than just ink designs. Scientists have created a new kind of high-tech temporary tattoo that can act as a controller for smartphone apps and other devices. Called DuoSkin, the tattoos were created as a joint effort […] Click here to go to
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5 Essential content curation tools
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Use these tools to find and curate quality content Content marketing continues to grow in importance with brands investing more in both content generation and distribution. These tools help with a wide variety of tasks for content generation from ideas for headlines and blog articles to easy-to-use image and […] Click here to go to
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Missed the data boat? 3 ways to recover your mobile strategy
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
How to get your mobile strategy back on track Next-generation mobile strategies depend on having a solid data strategy. Consumers have little tolerance for generic content that doesn’t speak directly to their interests, so most Fortune 500 companies have shifted toward customized experiences. Good user experiences revolve around effective […] Click here to go to
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5 shocking stats from industry insiders revealing the decline of news publishers
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Social media is massively disrupting the online news industry The era of online publishers may be coming to its end. More and more statistics are showing that people receive news from sites such as Facebook rather than going to traditional media sources. Furthermore, once people read news from social […] Click here to go to
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6 Reasons why Google Bots are not crawling your blog post
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
How to make sure Google knows about your content Even if you’re arachnophobic, there’s one kind of spider you want on your website. Search bots. These ‘spiders’ crawl through your pages looking for what to show search engine users and save a cached image of what they find. When […] Click here to go to