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What are the best ways to market to tech buyers? #chartoftheday
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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A study highlighting the generational differences between technology buyers has revealed that some techniques will not work for everyone. Why do generational differences matter? The research was conducted to answer the question of what content works and for whom. Good marketers challenge the way they work and the methods […] Click here to go to
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Improving targeting and segmentation approaches to boost conversion
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
A review of the popularity and effectiveness of different CRO approaches Segmentation and targeting are so important to delivering relevant marketing messages which boost conversion, yet the research suggests that many digital marketers are leaving money on the table because they are not serious enough about segmentation and targeting […] Click here to go to
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The best digital marketing statistics sources in 2016?
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Our recommendations on the top 10 free sources for Global, European, UK, US, Asia and Latin America digital marketing statistics Online marketers love statistics about digital marketing. They allow us to review customer adoption of the latest digital platforms, make business cases for investment in marketing and allow us […] Click here to go to
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How digital has redefined go-to-market strategy
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Babar Khan Javed is an advertising journalist based in Kuala Lumpur. He’s a graduate of Squared, Google’s digital marketing strategy program. How to join the network We are all familiar with Careem , Easy Taxi and Dah Makan as disruptors. But how many of you know doctHERs ? doctHERs […] Click here to go to
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Facebook’s next big platform: Your camera
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Facebook can’t build everything. For a decade, its strategy has been to provide the canvas, then let developers paint it however they want. That’s because there’ll always be another game. Another app. Another…selfie filter? The hot trend in consumer social networking has progressed from text update sharing to gaming […] Click here to go to
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Missed the data boat? 3 ways to recover your mobile strategy
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
How to get your mobile strategy back on track Next-generation mobile strategies depend on having a solid data strategy. Consumers have little tolerance for generic content that doesn’t speak directly to their interests, so most Fortune 500 companies have shifted toward customized experiences. Good user experiences revolve around effective […] Click here to go to
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5 shocking stats from industry insiders revealing the decline of news publishers
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Social media is massively disrupting the online news industry The era of online publishers may be coming to its end. More and more statistics are showing that people receive news from sites such as Facebook rather than going to traditional media sources. Furthermore, once people read news from social […] Click here to go to
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6 Reasons why Google Bots are not crawling your blog post
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
How to make sure Google knows about your content Even if you’re arachnophobic, there’s one kind of spider you want on your website. Search bots. These ‘spiders’ crawl through your pages looking for what to show search engine users and save a cached image of what they find. When […] Click here to go to
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How do social signals impact your search ranking?
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
There is a link but not in the way some marketers like to think. One question that refuses to go away in search marketing is how social signals impact organic ranking. Google tells us there’s not much going on here but a large section of marketers seem to think […] Click here to go to
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What happens online in 60 seconds?
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
With this much social media activity every minute, Content Shock will increase as a challenge for marketers in 2016 Our ’60 seconds’ infographic visualises what happens in just one minute on the web. The number of Google searches, Facebook posts and WhatsApp messages sent in a mere 60 seconds […] Click here to go to