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Researchers track the trackers through 20 years of the archived web
- August 17, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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Everywhere you go on the web, trackers are working to reconstruct your every move. But who tracks the trackers? That’s just what researchers at the University of Washington are doing, with purpose-built tools and liberal use of Internet Archive’s Wayback Machine. The Tracking Excavator project is an effort to […] Click here to go to
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How long does it take for a link to influence rankings? [#ChartoftheDay]
- August 17, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![How long does it take for a link to influence rankings? [#ChartoftheDay]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/08/How-long-does-it-take-for-a-link-to-influence-rankings.jpeg)
SEO 101 states; the more* links pointing to your page, the better. But just how long does it take to influence the SERPs? *by more, I mean more quality links and not spammy links obtained by blackhat techniques. Kristina Kledzik , recently published an article on Moz about her […] Click here to go to
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1999 called. It wants its boring email strategies back
- August 17, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
5 tactics for more engaging email in 2016 Email is the most misunderstood tactic in marketing. We’ve all heard the oft-referenced statistic that email’s ROI can be as much as $130 per dollar spent. That idea gave rise to the perception that email is a cheap, easy way to […] Click here to go to
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How companies are successful at Digital Transformation
- August 17, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
The 12 key areas you need to get right for a successful digital transformation project. Transforming digitally is a complex process for companies to accomplish. They must look at how the digital age is impacting their business process and will have to make difficult decisions. The longer a company […] Click here to go to
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How much social media users spend when shopping online [#ChatoftheDay]
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![How much social media users spend when shopping online [#ChatoftheDay]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/08/Average-ecommerce-order-value-by-social-network-.png)
A user’s preferred social network factors heavily in their propensity to spend There are many ways to try to assess the value of the customer and judge their propensity to part with their hard earned cash on your site. You could go by age, use location data or even […] Click here to go to
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Resource planning for social media
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Social media strategy and planning essentials series This is part 7 of my Smart Insights 12 part social media series. In the last part we looked at aligning social media with other marketing channels; in this blog, I discuss what resources you need to manage your social media marketing […] Click here to go to
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The tactification of marketing has been the defining trend in our discipline for years. This is about to change.
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
A look at marketing through the lens of economics I wouldn’t call Mark Ritson a hero of mine, that’d be far too lame and I’m sure he’d laugh at me if he found out. But I think he makes some rather important points and I tend to sit up […] Click here to go to
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2016 US Digital Marketing Budgets: Statistics and Trends
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Retail Industry is set to spend a record 15 billion on digital ads this year The retail industry spends more on digital ads than any other vertical. It outstripped automotive, travel, financial services, pharma and media this year. It is predicted to smash it’s 2015 record of spending $13 […] Click here to go to
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Not even your vibrator is safe from data-mining, hackers prove
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Image: We vibe It’s all fun and games in the Internet of Things until your vibrator gets hacked. On Friday, two hackers at the Def Con hacking conference in Las Vegas proved the wonderfully-named world of "teledildonics" will be just as vulnerable to unfriendly intrusions and data-mining as everything […] Click here to go to
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What are the best ways to market to tech buyers? #chartoftheday
- August 13, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
A study highlighting the generational differences between technology buyers has revealed that some techniques will not work for everyone. Why do generational differences matter? The research was conducted to answer the question of what content works and for whom. Good marketers challenge the way they work and the methods […] Click here to go to