• Which online activities primarily drive customer retention for your organization? [#ChartoftheDay]

    • August 28, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
    No Comments
    Which online activities primarily drive customer retention for your organization? [#ChartoftheDay]

    Retention strategy often takes a backseat in marketing efforts, find out what leading global travel brands are doing to combat this. Performance Horizon and WBR Digital have recently joined forces to publish the Benchmarking Performance Marketing and Digital Strategy in the Travel Industry Report, which we got a sneak […] Click here to go to

    read more

  • What are the skills of the Perfect SEO Manager?

    • August 28, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
    No Comments
    What are the skills of the Perfect SEO Manager?

    The top skills and attributes of an effective in-house SEO Manager To be a truly effective digital marketer, it’s important to develop a good range of skills and experience regardless of which digital discipline ( SEO , UX, analytics , social media ) you practice. For a couple of […] Click here to go to

    read more

  • What this month’s Jet.com sale means for the future of retail

    • August 28, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
    No Comments
    What this month’s Jet.com sale means for the future of retail

    One in ten retail sales in the United States –- a projected $373 billion in 2016 -– happens online. Forrester predicts total U.S. online retail will grow to $500 billion by 2020. That number will only continue to increase globally as more businesses take core operations to the web. […] Click here to go to

    read more

  • Big data’s humble beginnings

    • August 17, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
    No Comments
    Big data’s humble beginnings

    Clicks. Once upon a time they were the most powerful tool in assessing online ad performance. A humble beginning, but much has changed. The data-driven measurement and predictive analytics technologies that launched adtech and expanded to marketing are now being applied to nearly everything — and yet, it’s easy […] Click here to go to

    read more

  • The IoT threat to privacy

    • August 17, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
    No Comments
    The IoT threat to privacy

    Christine Bannan, winner of the 2016 Edelson PC Consumer Privacy Scholarship , is a third-year student at the University of Notre Dame Law School and is currently a legal intern at the Electronic Frontier Foundation. How to join the network As the Internet of Things becomes more widespread, consumers […] Click here to go to

    read more

  • Why LinkedIn should kill the résumé and replace it with the experience graph

    • August 17, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
    No Comments
    Why LinkedIn should kill the résumé and replace it with the experience graph

    How to join the network Imagine a future where individuals can illustrate their progression of lifelong learning and training and its links to their real-world performance. In this version of the future, the once-ubiquitous résumé has been ousted by the experience graph. The graph itself will grow out of […] Click here to go to

    read more

  • Researchers track the trackers through 20 years of the archived web

    • August 17, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
    No Comments
    Researchers track the trackers through 20 years of the archived web

    Everywhere you go on the web, trackers are working to reconstruct your every move. But who tracks the trackers? That’s just what researchers at the University of Washington are doing, with purpose-built tools and liberal use of Internet Archive’s Wayback Machine. The Tracking Excavator project is an effort to […] Click here to go to

    read more

  • LinkedIn sues anonymous data scrapers

    • August 17, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
    No Comments
    LinkedIn sues anonymous data scrapers

    LinkedIn is trying to lock down its exclusive relationship with its users. The professional networking company filed suit against 100 unnamed individuals last week for using bots to harvest user profiles from its website. The lawsuit is a preliminary step to revealing the identities of the scrapers — LinkedIn […] Click here to go to

    read more

  • Using artificial intelligence to create invisible UI

    • August 17, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
    No Comments
    Using artificial intelligence to create invisible UI

    Interaction with the world around us should be as easy as walking into your favorite bar and getting your favorite drink in hand before your butt hits the bar stool. The bartender knows you, knows exactly what drink you like and knows you just walked through the door. That’s […] Click here to go to

    read more

  • What marketing email heat maps can teach us about creating eye catching emails [Infographic]

    • August 17, 2016
    • Posted by: Digital Devil's Advocate
    • Category: Digital Devils Locker
    No Comments
    What marketing email heat maps can teach us about creating eye catching emails [Infographic]

    Simple messaging, clean design and the use of white space to steer the eye are key to effective email designs. While many companies do email marketing effectively, the ones that don’t often are slow to learn from their mistakes. Companies will spend big marketing budgets only to be disappointed […] Click here to go to

    read more