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New report shows the importance of mobile for retailers
- June 6, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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Retailers are starting to master mobile marketing A fully optimised experience across devices is the holy grail for ecommerce and retail marketers. Getting mobile right has often been the sticking point. Now marketers are starting to get their head around what good mobile marketing looks like and are beginning […] Click here to go to
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Percentage of businesses with a digital marketing strategy? [#ChartoftheDay]
- June 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![Percentage of businesses with a digital marketing strategy? [#ChartoftheDay]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/06/2016-05-21_14-18-05.png)
Do you need a separate, defined digital marketing plan or should it be integrated with your marketing strategy? In 2016 you will often hear that we live and work in a post-digital world. That is to say since consumers naturally use a mix of traditional and digital media, as […] Click here to go to
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Why your iced coffee costs so much more than regular hot brew
- June 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
iced coffee After a week of seasonably warm weather in New York, I finally made my annual switch from hot coffee to iced coffee this morning. At the register, I was faced with an unpleasant reminder: Iced coffee is significantly more expensive than hot brew. My local deli charges […] Click here to go to
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Improving marketing using Growth Hacking
- June 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Growth Hacker Marketing Report by Ryan Holiday – Book Review covering 4 key areas of focus for Growth Hacking A little while back Dave Chaffey asked in a Smart Insights post, ” What can businesses learn from growth hacking “. This post introduced the Growth Hacking approach and how […] Click here to go to
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What you can learn from three brands that went viral
- June 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
There’s no magic formula for going viral, but there are ways to boost your chances. You’ve heard the success stories: A brand creates content that takes off unexpectedly and elevates its reach and influence dramatically. So how do you make it happen for yourself? There’s not a magic formula, […] Click here to go to
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Behavioural economics and digital marketing
- June 2, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Consider the following puzzle: A bat and ball cost £1.10. The bat costs one pound more than the ball. How much does the ball cost? […] Click here to go to original article at www.smartinsights.com
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The next big thing in virtual reality could come out of this student club at Stanford
- June 2, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Sitting at a picnic table outside The Treehouse, a cheap grub spot on the Stanford University campus, seven students chow down while passing around a futuristic-looking headset. It’s clunky and indiscreet, like a prop from “Back to the Future II.” […] Click here to go to original article at www.businessinsider.in
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As it expands in Africa, Uber adapts to local markets and adopts cash payments
- June 2, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
While Uber continues its push into Africa the company is making allowances to local markets and testing unique service models users wouldn’t see in other parts of the globe. Anyone can now use the mobile app to hail a car in 12 cities across South Africa, Nigeria, Kenya, Morocco and Egypt…. And in all of