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More clients think their agencies are innovative than ever before!
- June 19, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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When it comes to digital marketing, innovation beats tried and tested. No one gets excited by banner ads, but a clever new Snapchat campaign or interactive billboard might just get some attention. So it stands to reason that clients would want and expect a good level of innovation with […] Click here to go to
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Businesses can now tell if a Facebook ad led you to shop at their stores
- June 19, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
A new type of Facebook ad shows you nearby stores, then tracks whether or not you visit them. Facebook’s advertisers now have a better understanding of how much of your mall shopping might have been inspired by their ads. The social network just rolled out a new feature that […] Click here to go to
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The state of agency-client relationships in 2016
- June 19, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Agencies and clients disagree on organisational structure, but do think the relationship is improving The agency-client relationship has always existed in a state of strain and 2016 is no different. The brand uses an agency because it doesn’t feel it can deliver campaigns as effective in-house, and that can’t […] Click here to go to
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New trends affecting the B2B marketing industry this year
- June 19, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Now that we’re half-way through 2016, it’s a good time for B2B marketers to review the marketing tactics they’ve been using so far this year, and assess their effectiveness against the industry average. B2B has often lagged behind B2C in previous years, as whilst B2C has embraced new digital […] Click here to go to
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Agencies: Do you need an account handler?
- June 19, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
When your agency gets big enough you’ll have to think seriously about account handeling Maybe a surprising question (especially to those account managers or handlers reading this post) but it is a question that comes up fairly regularly from owners of new or smaller agencies. And that’s who this […] Click here to go to
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Preparing for the future of mobile: best practices
- June 19, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
New trends in the Mobile Internet space are changing the game quickly Mobile devices and their use in our daily lives are changing the game for developers and marketers alike, and it is happening a lot quicker than we think. The mobile space has been gaining serious interest as […] Click here to go to
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The rise of people based advertising [Infographic]
- June 17, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Addressable media is the future of advertising North America leads the world in many things; obesity rates, moon landings, car ownership. But what about targeted ad spend? A new study of 350 senior marketings in North America shows how people based marketing is growing and the results speak to […] Click here to go to
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What is TF*IDF and how can it be used as a new approach for content optimisation?
- June 17, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Using TF*IDF for keyword research, to assess your Term Weight and improve your SEO Keyword Density is a term frowned upon, and right it should be! It was used in such a way that the content wouldn’t look natural, as you keep reading the same word over and over […] Click here to go to
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Which European country tops the ad spend? [#ChartoftheDay]
- June 17, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![Which European country tops the ad spend? [#ChartoftheDay]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/06/Picture1-2-700x371.png)
European online advertising spend is growing 9.7% year on year. But who is spending the most? IHS Inc. & IAB Europe have recently announced some interesting findings from its European Online Advertising Report, highlighting a sizeable increase in advertising spend, compared to this time last year. One of the […] Click here to go to
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The future of the IoT job market
- June 17, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Since the dawn of technology, we’ve been afraid of technology eliminating our jobs. Look at the birth of the steam engine. When it was invented in the late 1700s, people believed its arrival signaled the end of manual labor and thousands of hardworking individuals would be out of jobs. […] Click here to go to