• 6 essential types of SEO Tools for 2016

    • September 5, 2016
    • Posted by: Digital Devil's Advocate
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    6 essential types of SEO Tools for 2016

    Will you be using the full range of Free, Freemium and Paid tools available to review and improve your SEO and content marketing effectiveness? To compete with SEO, it’s essential to have the best tools at your fingertips enabling you to find new opportunities, save time and keep track […] Click here to go to

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  • What are the most popular activities on digital devices? [#ChartoftheDay]

    • September 5, 2016
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    What are the most popular activities on digital devices? [#ChartoftheDay]

    38% of our interactions with all media and communications still occurs in front of a TV. But what else do we do with our devices? Ofcom has just released their yearly Communications Market Report , where they analyse the UK communications sector. The report sheds light on many aspects […] Click here to go to

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  • 5 Mistakes You’re Probably Making with your Cart Recovery Emails (and How to Fix Them)

    • September 5, 2016
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    5 Mistakes You’re Probably Making with your Cart Recovery Emails (and How to Fix Them)

    Cart recovery emails are a powerful tool for converting. Make sure yours are having the maximum possible impact. If you run an online store, you already know that cart abandonment is one of the biggest conversion killers; causing millions in lost revenue worlwide due to the many reasons for […] Click here to go to

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  • Agencies need to stop identifying problems, and start presenting solutions

    • September 5, 2016
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    Agencies need to stop identifying problems, and start presenting solutions

    And clients need to stop listening to their HiPPOs When I first meet a new client team, it’s always interesting to hear about how they got to where they are. It’s always different and often complex – but there are some similarities across the board – from multi £m […] Click here to go to

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  • Stop everything you are doing and implement Accelerated Mobile Pages

    • September 5, 2016
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    Stop everything you are doing and implement Accelerated Mobile Pages

    What we learned from implementing AMPs This week’s big development here at Smart Insights is the implementation of Accelerated Mobile Pages for our blog. If you are reading this on the standard HTML version (looks the same as normal) visit this post as an AMP to see what we […] Click here to go to

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  • 7 SEO tips for small businesses and entrepreneurs

    • September 5, 2016
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    7 SEO tips for small businesses and entrepreneurs

    Leverage local SEO and influencers to boost your business’s position in SERPs If you’re a small business looking to get noticed on the organic search landscape with a limited budget, you’ll need to pick your battles wisely and arm yourself with a realistic and informed approach. Here are some […] Click here to go to

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  • Digital Marketing Models: 4Cs for marketing communications

    • September 5, 2016
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    Digital Marketing Models: 4Cs for marketing communications

    How to use the 4Cs to refine your value proposition The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book ‘Foundations of Marketing’ (2009). Once a business has segmented its marketing and identified the […] Click here to go to

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  • 15 Social Media & Search Engine Marketing Trends in 2016

    • September 5, 2016
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    15 Social Media & Search Engine Marketing Trends in 2016

    2016 has been an exciting year in the world of search engine optimization and social media marketing – what are the main developments to inform your marketing? The two fields of social media and search are constantly evolving, with plenty of changes that prompt shifts in consumer and marketer […] Click here to go to

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  • Facebook is testing a new feature to encourage conversations

    • September 5, 2016
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    Facebook is testing a new feature to encourage conversations

    Facebook really, really wants you to talk to your friends. The company is testing a new feature — "What friends are talking about" — in some News Feeds. Mashable spotted it Friday in the Android version of Facebook’s mobile app, though it’s possible other users on different platforms may […] Click here to go to

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  • The emerging Darwinian approach to analytics and augmented intelligence

    • September 5, 2016
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    The emerging Darwinian approach to analytics and augmented intelligence

    Much has been made about the business implications of recent, rapid advancements in cognitive computing — that is, the possibility of advanced analytics tools to help human knowledge workers glean actionable insight from vast and deep lakes of historical, transactional and machine-generated information. When utilized well , cognitive tools […] Click here to go to

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