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Agencies need to stop identifying problems, and start presenting solutions
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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And clients need to stop listening to their HiPPOs When I first meet a new client team, it’s always interesting to hear about how they got to where they are. It’s always different and often complex – but there are some similarities across the board – from multi £m […] Click here to go to
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What are the most popular activities on digital devices? [#ChartoftheDay]
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![What are the most popular activities on digital devices? [#ChartoftheDay]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/09/Screen-Shot-2016-09-01-at-11.29.22.png)
38% of our interactions with all media and communications still occurs in front of a TV. But what else do we do with our devices? Ofcom has just released their yearly Communications Market Report , where they analyse the UK communications sector. The report sheds light on many aspects […] Click here to go to
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6 essential types of SEO Tools for 2016
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Will you be using the full range of Free, Freemium and Paid tools available to review and improve your SEO and content marketing effectiveness? To compete with SEO, it’s essential to have the best tools at your fingertips enabling you to find new opportunities, save time and keep track […] Click here to go to
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Google Analytics demo account [@SmartInsights alert]
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![Google Analytics demo account [@SmartInsights alert]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/09/merchandise-store-550x404.png)
New tool for learning about Google Analytics Update: 1st September 2016 Jill Quick originally wrote this advisory for our blog on July 6th 2016 based on a briefing with Google. We’re now featuring it again since Google has now featured it in their update newslettter and on their Analytics […] Click here to go to
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5 Mistakes You’re Probably Making with your Cart Recovery Emails (and How to Fix Them)
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Cart recovery emails are a powerful tool for converting. Make sure yours are having the maximum possible impact. If you run an online store, you already know that cart abandonment is one of the biggest conversion killers; causing millions in lost revenue worlwide due to the many reasons for […] Click here to go to
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Stop everything you are doing and implement Accelerated Mobile Pages
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
What we learned from implementing AMPs This week’s big development here at Smart Insights is the implementation of Accelerated Mobile Pages for our blog. If you are reading this on the standard HTML version (looks the same as normal) visit this post as an AMP to see what we […] Click here to go to
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15 Social Media & Search Engine Marketing Trends in 2016
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
2016 has been an exciting year in the world of search engine optimization and social media marketing – what are the main developments to inform your marketing? The two fields of social media and search are constantly evolving, with plenty of changes that prompt shifts in consumer and marketer […] Click here to go to
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Digital Marketing Models: 4Cs for marketing communications
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
How to use the 4Cs to refine your value proposition The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book ‘Foundations of Marketing’ (2009). Once a business has segmented its marketing and identified the […] Click here to go to
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The emerging Darwinian approach to analytics and augmented intelligence
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Much has been made about the business implications of recent, rapid advancements in cognitive computing — that is, the possibility of advanced analytics tools to help human knowledge workers glean actionable insight from vast and deep lakes of historical, transactional and machine-generated information. When utilized well , cognitive tools […] Click here to go to
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WTF is … crowdfunding?
- September 5, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
You can’t swing a lightly inebriated jaguar by its tail without hitting half a dozen crowdfunding campaigns these days. Looking at some campaigns, it seems like it could be the ultimate get rich quick scheme: you dream up a harebrained idea, create a pretty video and BOOM. Make it […] Click here to go to