• Make sure your webhosting isn’t damaging your SEO

    • June 23, 2016
    • Posted by: Digital Devil's Advocate
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    Make sure your webhosting isn’t damaging your SEO

    Web Hosting 101 for SEO When people talk about SEO, web hosting seldom comes into the picture. What people forget is that registration and hosting data can affect your search engine rankings in a big way. In the world of SEO where there are only ten slots that matter […] Click here to go to

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  • Crowdsourced data can teach your phone to follow your eyes

    • June 23, 2016
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    Crowdsourced data can teach your phone to follow your eyes

    Eye tracking has always been a tough problem. Multi-camera solutions existed in order to sense the position of the eyes in 3D space but in general watching where your peepers pointed was too hard for cellphones. Now researchers at MIT and the University of Georgia have created an eye-tracking […] Click here to go to

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  • Liftoff delivers personalized ads that are designed to drive actions, not installs

    • June 23, 2016
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    Liftoff delivers personalized ads that are designed to drive actions, not installs

    Mobile marketing startup Liftoff pitches itself as a way for mobile advertisers to focus on what really matters — not installs, but rather purchases and other actions that result in revenue. It’s not a unique idea. After all, we’re seeing more platforms adopting ads designed for re-engagement — in […] Click here to go to

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  • The 10 most common mistakes of marketing agency owners

    • June 23, 2016
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    The 10 most common mistakes of marketing agency owners

    Avoid these 10 mistakes when developing digital services for your marketing agency If you’re running a marketing agency, you probably know a thing or two about offering marketing services to your clients. But with the pace of digital transformation and new trends emerging all the time, ‘to err is […] Click here to go to

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  • Snapchat matures it’s add offering with API and inserts between stories [@SmartInsights alert]

    • June 23, 2016
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    Snapchat matures it’s add offering with API and inserts between stories [@SmartInsights alert]

    Snapchat’s new offering provides a great way for brands to reach younger demographics. Snapchat’s massive popularity with twenty-somethings and teenagers has driven it’s massive growth, from an already impressive 50 million daily active users back 2014 to nearly 200 million today. Its users are highly engaged, and spend an […] Click here to go to

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  • Data-driven examples of increasing landing page conversion

    • June 20, 2016
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    Data-driven examples of increasing landing page conversion

    Examples of applying proven techniques to create higher converting landing pages Your landing page serves as your first impression to your site visitors. When you give them a great first-time experience, then they will want to explore further, even go as far as making purchases, returning and giving you […] Click here to go to

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  • Mobile payments rapidly emerging from the hype cycle [#ChartoftheDay]

    • June 20, 2016
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    Mobile payments rapidly emerging from the hype cycle [#ChartoftheDay]

    Mobile payment search peaked in late 2014. Now the market is maturing. In the classic new technology hype cycle the key stages defined by Gartner are New Innovation > Inflated Expectations > Disillusionment > Regained confidence > Productivity. The chart below from Google Trends shows how 3 of the […] Click here to go to

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  • Does your brand purpose drive your digital strategy?

    • June 20, 2016
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    Does your brand purpose drive your digital strategy?

    Is there a growing disconnect between a brand and its digital marketing strategy? Failing to adjust and implement a clearly defined digital strategy could be due to the disconnect between a brand, its purpose and the digital tactics used to meet company objectives. With the brand’s purpose not clearly […] Click here to go to

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  • Keeping digital skills relevant in an agency

    • June 20, 2016
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    Keeping digital skills relevant in an agency

    If you think life is a continuous learning experience, then consider working in a digital marketing agency as a microcosm of this experience. Flux, evolution and transformation are a constant theme in digital marketing. Digital marketers have to keep up to date with the latest technology, upskill on a […] Click here to go to

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  • How to review your customer vs visitor demographic profiles in Google Analytics

    • June 20, 2016
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    How to review your customer vs visitor demographic profiles in Google Analytics

    Did you know this data is available? Many don’t! #ChartOfTheDay Something a little different for this #ChartOfTheDay; rather than sharing Internet technology adoption or benchmarking stats I’m sharing one of our reports in Google Analytics. The reason? In a couple of recent consulting workshops with our members, I’ve recommended […] Click here to go to

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