• Marketing spend accounts for ever greater percentage of firms budgets [#ChartoftheDay]

    • June 29, 2016
    • Posted by: Digital Devil's Advocate
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    Marketing spend accounts for ever greater percentage of firms budgets [#ChartoftheDay]

    Marketers can expect greater slice of the pie in 2016 The latest data from CMO.com’s 2016 survey shows a healthy increase in the percentage of firms revenues going on marketing. This is good news for marketers, who will be able to use the additional funds to try new campaigns […] Click here to go to

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  • Introducing Ecommerce success mapping

    • June 29, 2016
    • Posted by: Digital Devil's Advocate
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    Introducing Ecommerce success mapping

    Using Cause-and-effect or Ishikawa fishbone diagrams for marketing analysis and management If you’re involved with managing Ecommerce, there are many inter-related marketing activities that are important for success. With the increasingly complex range of channels companies use for communications today and alternative customer journeys on site, mastering best practices […] Click here to go to

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  • 7 Wonders of the Social Listening World

    • June 29, 2016
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    7 Wonders of the Social Listening World

    Using social listing to respond to your customers before they contact you Let’s put the wonders away for now. Let’s talk business. How do you know what people say about your company? How do you detect unhappy customers who don’t tell you in your face that your product sucks, […] Click here to go to

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  • The State of Digital Marketing 2016 [Infographic]

    • June 29, 2016
    • Posted by: Digital Devil's Advocate
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    The State of Digital Marketing 2016 [Infographic]

    What works best in Digital marketing today? In our latest infographic we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective. To create it, we blended the latest research from the best sources for digital marketing consumer adoption stats […] Click here to go to

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  • 11 Tips for writing better marketing emails

    • June 29, 2016
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    11 Tips for writing better marketing emails

    Write better copy to get better results I once had a tarantula walk over my hand. The experience comes to mind every time I face a blank piece of paper. A rising sense of panic…paralysis…a prickle of sweat. Sound familiar? So I thought I’d share the practical tricks I […] Click here to go to

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  • The average marketing budget spends 48% on advertising, but how does it breakdown?

    • June 29, 2016
    • Posted by: Digital Devil's Advocate
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    The average marketing budget spends 48% on advertising, but how does it breakdown?

    Not too long ago, broadcast and print reigned supreme, taking up a huge quantity of the advertising budgets. Then, along came the internet and began to shake things up. The ability to accurately measure how adverts were performing was all too enticing and we have now seen a shift […] Click here to go to

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  • What goes into a successful landing page?

    • June 29, 2016
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    What goes into a successful landing page?

    What a high converting landing page needs Being a digital marketer is simple. All that’s required is to get people to do exactly what you want them to do. That is: act. That act may be as basic as wanting them to click on a CTA button to “learn […] Click here to go to

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  • Understanding Digital Transformation

    • June 29, 2016
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    Understanding Digital Transformation

    An introduction to the what, why and how of digital transformation covering examples and 5 key challenges to overcome We’re working in an era where the development of technology exceeds companies’ capabilities to manage the challenges created by the technology. New platforms, apps and tools are emerging daily and […] Click here to go to

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  • US digital ad spend to outstrip TV this year, all thanks to mobile [#ChartoftheDay]

    • June 29, 2016
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    US digital ad spend to outstrip TV this year, all thanks to mobile [#ChartoftheDay]

    Late 2016 the tipping point will be reached, as digital spend outstrips TV advertising for the first time If the forecasts based on current data from emarketer are correct, the US is about to spend more on digital ads that it does on to TV for the first time […] Click here to go to

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  • How digital marketers can get better results with less capital

    • June 29, 2016
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    How digital marketers can get better results with less capital

    There has been much talk of late about the end of easy venture capital and what will happen to startup economics when everyone is forced to spend more wisely. Spending wisely should always be an objective regardless of the economic conditions. But this is especially true for marketers who […] Click here to go to

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