• The value of global digital partnerships [Infographic]

    • July 15, 2016
    • Posted by: Digital Devil's Advocate
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    The value of global digital partnerships [Infographic]

    The rise and rise of co-marketing partnerships as the new form of sponsorship Last year Nike spent $ 6.2 billion on sponsorships . That’s certainly one way to keep your brand awareness high. But for those of us who don’t have a few billion burning a hole in our […] Click here to go to

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  • Creating your social media content strategy + plan

    • July 15, 2016
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    Creating your social media content strategy + plan

    Social media strategy and planning essentials series This is part 5 of my Smart Insights 12 part social media series. In the last part, we looked at the role of organic vs paid social media and touched on the importance of content. In this blog, I discuss a sensible […] Click here to go to

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  • Social media listening tool comparison

    • July 15, 2016
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    Social media listening tool comparison

    Updated report shows the why, what and how of selecting social listening tools Listen first! is the first step in almost all advice on creating a social media strategy. To listen effectively you need to choose the right tool. There’s certainly no shortage of choice. Back in 2009 (and […] Click here to go to

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  • Twitter opens up it’s audience API, giving brands more data [@SmartInsights Alert]

    • July 15, 2016
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    Twitter opens up it’s audience API, giving brands more data [@SmartInsights Alert]

    Gnip’s API let you see the demographic breakdown and interests of your Twitter community Importance : (For Any brand using Twitter) Yesterday Twitter opened up the API of Gnip , a data platform which it owns. Why should you care? Because Gnip handles all of Twitter’s audience data, and […] Click here to go to

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  • 15 Social Media & Search Engine Marketing Trends in 2016

    • July 15, 2016
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    15 Social Media & Search Engine Marketing Trends in 2016

    2015 was an exciting year in the world of search engine optimization and social media marketing. The two fields of social media and search are constantly evolving, with plenty of changes that prompt shifts in consumer and marketer behavior. In order to succeed, you should adapt to these changes […] Click here to go to

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  • India smartphone trends: Whatsapp is the country’s favourite app, followed by Google and Youtube

    • July 15, 2016
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    India smartphone trends: Whatsapp is the country's favourite app, followed by Google and Youtube

    By 2021, the total number of mobile subscriptions in India is expected to reach approximately 1.37 billion, claims Ericsson . In its recently released Ericsson Mobility Report , it also highlights key trends and forecasts on mobile traffic, consumption, consumer behavior and technology uptake specific to India and its […] Click here to go to

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  • 10 tips for improving your branding on Instagram

    • July 15, 2016
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    10 tips for improving your branding on Instagram

    How to build your brand on Instagram Great social media strategies need continuous follower growth, engagement, and actions, e.g. clicks. And Instagram just might be your best opportunity for achieving this quickly. SEO should always be an important part of your online marketing strategy. But let’s face it, you’re […] Click here to go to

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  • Your Website Should Be As Personalized As Your Email Marketing

    • July 15, 2016
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    Your Website Should Be As Personalized As Your Email Marketing

    You’ve invested in personalisation for email, so why is your site the same for all users? Your email marketing is up to par; it’s personalized, automated and monitored. Exactly like it should be. But what about your website, does it adhere to the same standards? Probably not, since 95% […] Click here to go to

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  • The Economics of Customer Acquisition

    • July 12, 2016
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    The Economics of Customer Acquisition

    Acquisition cost, lead gen, cost per lead, customer life-time value, ROI… Making sense of customer acquisition metrics We live in a world of supply and demand, this applies to customer acquisition. Gaining a customer isn’t free, nor is it cheap. It’s a necessary expense when running a business, but […] Click here to go to

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  • A status report on our digital freedom

    • July 12, 2016
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    A status report on our digital freedom

    How to join the network There are plenty of movies analyzing the yin and yang between destiny and choice — from The Adjustment Bureau to Serendipity — and even Final Destination. People are fascinated by the relationship between free will and a pre-destined path. This relationship has never been […] Click here to go to

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