• A new tool for comparing marketing technologies

    • September 5, 2016
    • Posted by: Digital Devil's Advocate
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    A new tool for comparing marketing technologies

    New ‘SimilarTech’ service from SimilarWeb promises to help marketers compare martech stacks We love any tool which helps marketers do their jobs better, which is why we created an infographic breaking down 150 of the best marketing tools into 30 different categories. But we aren’t the only ones. SimilarWeb […] Click here to go to

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  • Top SEO tips for 2016

    • September 5, 2016
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    Top SEO tips for 2016

    Follow these SEO trends for better rankings in 2016 SEO is a very volatile industry because of the many changes that take place in the Google algorithm within a period. The algorithm set in place this month may not be the same the next. It is an always evolving […] Click here to go to

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  • You earn a million dollars a year and can’t get funded?

    • September 5, 2016
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    You earn a million dollars a year and can’t get funded?

    How to join the network The funding environment is so overheated that it often seems like no idea is too silly to attract investment. You might be surprised by how many companies struggle to raise money — even those that manage to bootstrap their way to a million dollars […] Click here to go to

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  • Retooling AI for the workplace

    • September 5, 2016
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    Retooling AI for the workplace

    One of the first computers required punch cards. I repeat, punch cards. Yes, you would take a piece of paper with tiny holes and use it to interact with the device. Now we have computers the size of soda cans that sit in your house and control your lights, […] Click here to go to

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  • Is the money you are investing in video making a difference?

    • September 5, 2016
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    Is the money you are investing in video making a difference?

    These benefits and examples of video marketing show why video should now be an essential digital marketing tactic The short answer would be “yes”. Investing in a robust and high-quality video digital marketing strategy is well worth it, and it’s helping more than you can imagine. If your video […] Click here to go to

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  • How to develop an integrated Paid Search and SEO strategy for ecommerce

    • September 5, 2016
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    How to develop an integrated Paid Search and SEO strategy for ecommerce

    Examples and best practice advice on how to maximise your digital marketing reach with an integrated PPC and SEO approach. When it comes to digital marketing, pay per click (PPC) advertising and search engine optimisation (SEO) are arguably two sides of the same coin. However, all too often companies […] Click here to go to

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  • Dynamic content grabs readers’ attention and keeps it longer

    • September 5, 2016
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    Dynamic content grabs readers’ attention and keeps it longer

    What is dynamic content and how can you use it to meet your objectives? Any marketer will tell you that email marketing can be an excellent way of generating interest and revenue. In fact, almost three quarters of marketers (73%) think email marketing offers an ‘excellent’ to ‘good’ return […] Click here to go to

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  • 6 ways to find B2B research survey respondents

    • September 5, 2016
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    6 ways to find B2B research survey respondents

    The pain of finding B2B survey and user research respondents is real. Here are 6 solutions including free and paid services. Finding relevant survey respondents for market research projects can be hard and the cost can be eye watering too, particularly if you’re in a specialist B2B niche or […] Click here to go to

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  • Facebook Offers gets revamped for mobile, now lets you track saved coupons in a dedicated section

    • September 5, 2016
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    Facebook Offers gets revamped for mobile, now lets you track saved coupons in a dedicated section

    Facebook’s goal of tracking ads all the way through to a customer’s purchase at point-of-sale is getting a big boost today with a makeover of the Facebook Offers program. Now designed to be more mobile-friendly, Facebook is allowing businesses to create two kinds of offers – those customers can […] Click here to go to

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  • Google Analytics demo account [@SmartInsights alert]

    • September 5, 2016
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    Google Analytics demo account [@SmartInsights alert]

    New tool for learning about Google Analytics Update: 1st September 2016 Jill Quick originally wrote this advisory for our blog on July 6th 2016 based on a briefing with Google. We’re now featuring it again since Google has now featured it in their update newslettter and on their Analytics […] Click here to go to

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