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Which are the most popular A/B testing tools? [#ChartoftheDay]
- July 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
No Comments![Which are the most popular A/B testing tools? [#ChartoftheDay]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/06/2016-06-29_08-49-07.png)
A ranking of the services larger businesses use for structured experiments to boost conversion In our Essential Digital Marketing Tools infographic and guide we recommended the top 5 tools for AB and Multivariate testing in category 19 of 30. Our recommendations focused on the best value tools for small […] Click here to go to
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Reviewing marketing team structures as part of Digital transformation
- July 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
The latest Smart Insights research study shows how common Digital Transformation projects or programme are today with 30% already having a programme up & running and 31% planning to within the next year. Yet, digital transformation doesn’t occur overnight. There are a series of steps to go through to […] Click here to go to
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User experience a high priority for almost three quarters of marketers [#ChartoftheDay]
- July 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![User experience a high priority for almost three quarters of marketers [#ChartoftheDay]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/06/Marketers-user-experiance-priorities-1110x550.png)
Big majority of marketers now highly focused on user experience Good news for those annoyed by horrifically complex user journeys, marketers are finally paying attention to your plight! It’s probably good news for marketers as well, as a lack of focus on customer journey will mean prospects dropping out […] Click here to go to
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Do you need a Chief Digital Officer to manage your digital transformation?
- July 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Study from PwC shows the need for Chief Digital Officers in larger organisations The digital revolution is transforming all business departments. Marketing, HR, Sales, Finance & IT all have massive opportunities and considerable challenges thanks to the rapid pace of digital change. Whole industries are being disrupted with newer, […] Click here to go to
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IBM’s Cognitive Social Media Command Center is bringing Wimbledon to you
- July 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Most tennis fans would salivate over the chance to witness Serena Williams attempt to win Wimbledon and tie Steffi Graf’s 22 Grand Slams, pulling within two of Margaret Court’s 24 for the most major singles titles in women’s tennis history. But for those unable to make the trip to […] Click here to go to
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KPIs for measuring content marketing ROI
- July 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
5 Questions to help set, manage and review your content marketing effectiveness As we accept that our consumers are learning about, and navigating through, more and more information about our brand, organisation, industries or topic areas as they research online, we’re needing to deploy more sophisticated strategies in order […] Click here to go to
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Social media marketing planning + alignment with other channels
- July 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Social media strategy and planning essentials series This is part 6 of my Smart Insights 12 part social media series. In the last part we looked at the role of content in social media ; in this blog, I discuss how social needs to work as part of your […] Click here to go to
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How Internal Comms are undergoing a Digital Transformation
- July 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
New research shows the current use of digital channels for internal marketing communications Digital transformation affects every area of business. Marketing has been completely transformed by it, as has sales, and to a lesser extent HR. Because it isn’t outward facing, internal comms has sometimes been slightly slower to […] Click here to go to
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8 Success Factors of Digital Transformation
- July 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Take the Opposite approach to Digital Transformation “The one constant of change is that it’s always for someone else…except it’s not.” Today’s customers demand to be recognized across every channel, whether online or offline. They don’t care about which part of the company they are dealing with, to them, […] Click here to go to
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Digital Marketing Models: Hofacker’s 5 Stages of information processing
- July 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Use Hofacker’s 5 states of information processing to understand how your web copy communicates with your intended audience Professor Charles Hofacker originally created the 5 stages of information processing in his book ‘Internet Marketing’ originally published in 2000. It was intended to help marketers and advertisers consider how well […] Click here to go to