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The popularity of personalization by marketing channel #ChartofTheDay
- July 11, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
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Which channels are best for delivering more personalized communications? Relevance – Relevance – Relevance! should be the mantra of digital marketers since we know that serving more contextual messaging to our prospects and customers will give an improved experience and boost response. There is certainly no shortage of marketing […] Click here to go to
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Are you really getting the most value from your landing page?
- July 11, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
While businesses often focus on getting the word out to consumers, they often fail to give the same attention to setting up the best trail of breadcrumbs. Landing pages are key to conversion, and if your snappy email sends people to a confusing or bland landing page, good luck […] Click here to go to
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8 Science-Backed Ways to Help You Get Higher Conversions
- July 11, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
How to nudge your customers towards conversion Take it as an established truth: your customers are lazy. They want you to come to them, offer your product and ask minimum effort in return. They will pay you more if you allow them to be lazy. This means your first […] Click here to go to
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On Page SEO Factors [#ChartoftheDay]
- July 11, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![On Page SEO Factors [#ChartoftheDay]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/07/00-On-Page-SEO-Factors-700x727-700x550.png)
With Google’s algorithms are changing all the time. What works and what doesn’t? Tim Soulo wrote a rather controversial article two weeks ago, the backlash of which has seen Ahrefs remove all the ‘controversial’ content. However, this shouldn’t detract from the data they extrapolated from the study. The study […] Click here to go to
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Behavioural economics and digital marketing
- July 11, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
5 powerful nudges that influence human behaviour Consider the following puzzle: A bat and ball cost £1.10. The bat costs one pound more than the ball. How much does the ball cost? The number that many people arrive at is 10p, dividing up £1.10 neatly into £1 and 10 […] Click here to go to
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Essential page engagement tools
- July 11, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Use these tools to assess and improve on-site user interaction Time-on-site, bounce rate, page views. You’ve probably grappled trying to boost these metrics for a while, and it can be difficult to make big improvements. Getting the right tools can make a massive difference and really help to generate […] Click here to go to
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7 Web design trends for 2016
- July 11, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Examples of the latest trends in creating desktop and mobile digital experiences In this article I’m going to review the trends in digital experience design that we’ve seen so far in 2016. As a designer and developer, I’ve written about such trends before, but this is the first year […] Click here to go to
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Why page load times are critical for SEO success [Infographic]
- July 11, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
![Why page load times are critical for SEO success [Infographic]](http://www.digitaldevilsadvocate.com/wp-content/uploads/2016/07/Website-Speed-Infographic-1000x550.jpeg)
How to Increase Your Website’s Speed And Ultimately Your Conversions The time that it takes your website to load is one of the most important factors your online business will face. Literally every second counts as even the smallest of delays can cause customers to go somewhere else. Today […] Click here to go to
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The reality of AR/VR survival
- July 11, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
How to join the network VR will be big, AR will be bigger ( and take longer ). But as in most early-stage tech markets, growth will be curved , not straight. There will be a few billion dollars of revenue this year, a progressive ramp in 2017 and […] Click here to go to
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Digital Marketing Models: 6Cs of online customer motivation
- July 4, 2016
- Posted by: Digital Devil's Advocate
- Category: Digital Devils Locker
Use the 6Cs of online customer motivation to help you structure your website’s conversion funnel The 6Cs of motivation is a recognised tool used in higher education and looks at ways to improve classroom motivation and student participation. In 2004 Dave Chaffey suggested the 6Cs of customer motivation in […] Click here to go to